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Lipton Joins Forces With Star Wars

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  • Description

    Pepsi-Lipton Partnership Vice President Mary Barnard weighs in on the Brisk Star Wars Campaign.

  • Duration 4:38
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Lipton brisk iced tea is using the force to boost sales it's.

Latest marketing campaign features the iconic Star Wars characters -- -- -- the -- campaign -- -- growing sales of iced -- drinks.

We're joined by -- Barnard vice president of the Pepsi Lipton partnership which is a joint venture between PepsiCo and -- -- What TO and -- well looking at the sales history of brisk in particular I mean you really don't need to Star Wars deal to improve things I mean sales doubled over the last two years not only are you had a all of the -- -- but.

The big competitors to like snapple how is that.

But mean singing Presley that she says brand that we have a Lawrence.

With joint -- twenty is exercising then that in -- -- -- -- -- now but just continues to grow and grad.

I mean I think what's really.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- This is really a big goals -- it hits when -- riots they sent you know -- we seeing on seventeen evidence I have not as though it really it's just really -- is a big old ladies that this trend mixing team with Jesus at Citi they say things -- mixing teens and lemonade or bringing out a pink lemonade at a white he would do they had Green tea with man got -- who really.

Kind of get a crazy intensive all of the -- like -- and and young to -- is particularly.

Just love to be able to experiments and and mix different Plavix Savannah so what's the Star Wars first it is the Super -- I read you're not interested you don't feel that that's necessary brand strategy to participate advertising -- so why does this through with this market well we just -- that he solace is praying that they guests.

Franchisees.

Find signs an old time so I think you know you didn't that style is -- -- southeast sheets of these factors Siemens.

Analyst say you know we we just hate to say they have different ways that we can come out so let's say of -- traditional TV that -- -- -- -- -- games say that consumers can actually.

Play that that's the breast Sega game on that on -- on a smile fade with India may evolve school we -- advent staying on say.

-- we already feel that week off from a huge program without really thinking about that really translates to.

Buyers I think if somebody sitting on a mobile phone playing a game they're really gonna go out by and it might be really fun and entertaining but it really makes -- actually go out by the beverage and -- somebody beverages out there to compete with.

Well the -- -- -- they may about apt is actually linking it directly so all bacon salad which is a single sub one police say in in -- street and CNG stores.

And this this -- thing is you can actually get trades under the -- and mice and look.

Need pots of the day and see you can get -- Kara says you get these contents -- ready continues set.

It -- -- -- to -- is intact say have to price action going what is the speed of consumer right now I mean.

Are people still being really care Friday you know opting for lower cost brands are you seeing them seeing them sort of loosen up their purse strings.

-- not -- -- in the -- business and consumer is -- coming into T a lot because of the health and wellness trends are still saying we -- look back health and well let's say the says.

At Citi -- that trend is still continuing -- T is is benefiting from that as.

There is definitely in test in value consumers are looking for great found -- -- But also cannot -- agree there is strong grace in premium brands swells of license -- hands.

In case of days organic -- says the real -- -- something that has that authenticity.

Is deafening huge Grice.

In those premium brands will say so Lipton brisk -- brands are doing so well I'm curious if that had anything to do with Coca-Cola backing out of its next key actors on expire at the end of the year for the US -- don't see I was kind of big music into the holiday is I mean on the on the pets you know leave aside and just out of -- -- -- twentieth -- say where we're going great guns and I think it's just it continues to -- you know -- use GSE -- It's it's kind of really continue to drive up -- and as as Kleenex -- I'm -- -- through some pretty major changes within that breaking up that relationship.

We -- last that is a little bit like -- -- and I guess -- out and to.

-- Barnard thank you so much for straight people aren't easy to write and I did and yeah.

He has done.

Letter -- such won't literary and it's cooler.

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