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-- and a result of that is still we push for government policies that often make problems worse.
Of course a politician who pushes stupid but pop -- policies.
Gets rewarded for that he'll probably get reelected and push more stupid policies.
But in business someone -- in sings lead him to do stupid things gets punished.
The free market punishes him in business -- face reality -- go out of business.
And then some surprising unintended consequences good ones says historian Jonathan -- He's a fellow at the independent institute and author of race and liberty in America.
Jonathan in your book race is the largest word in the title why what does that have to do with free market.
People ask me.
Everybody is a racist businesspeople -- racist this is people are really how can -- argue that businesspeople.
Had something to do with the civil rights movement and I argue in my book they had a lot to do with the civil rights movement.
What well let me give you one example Branch -- Who built the business empire of the St.
He was a -- anti new deal.
He was a fierce businessman.
A championship series he had Saint Louis browns he had any relief team.
This is baseball we're talking about based.
-- baseball he builds -- -- -- empire the business is doing well.
But he could not let black consumers into the business so he went to Brooklyn and higher against the law so -- -- slowly literally was against the law.
Through a minute blacks.
-- based why he had Jackie Robinson over in Kansas City.
He saw all this -- out there other people wouldn't hire those other people were punishing themselves for their racist.
Tax and so he left for the Brooklyn Dodgers and they end up winning championships in the St.
Louis Cardinals nosedive.
Say -- cardinals -- not hire case single black player in the 1958.
And they lost almost champion.
-- and people started to hire black players -- it was good for business was good for business.
And the perception is that business is racist and evil government has to protect us from that but at the time it was government that was racist and forcing Jim Crow.
And even southern businesses.
Fought that I -- -- heard about that.
Government was branch -- -- problem he had to escape the government Missouri.
The go to New York City with a Brooklyn Dodgers.
Down south are companies like Pepsi.
Who advertise to black consumers.
We have some some pictures of that we could put that up.
And they were doing it -- is.
Illegal according to the government.
Pepsi at the lunch counter.
These ads came out before people knew who Martin Luther King once.
Because Pepsi wanted to make money -- Pepsi was nearly bankrupt during the Great Depression.
A man with a vision Walter Mack said Coke.
Won't sell to negro consumers sell will sell -- they were consumers.
And the rest is history in Jacksonville Florida city officials acting at the behest of companies.
Wouldn't force segregation ordinances now everybody knows about plessy vs Ferguson says separate and -- was okay young street way.
And buses cars but.
What happened was they they didn't want to enforce that it cost them business and so they five net blacks boycotted.
It was a mess and so ultimately -- the government had to.
In many cities had to force.
The businesses to do it in one city Jacksonville Florida.
The company's convince the government to back off.
And other places businesses refused to -- the Jim Crow law they said we wanna serve every customer that we -- when government passes a law that business is gonna follow -- And though the corporate lawyers for these companies just dragged their feet and that was for the benefit of minorities -- it was also to the benefit of business.
And years before.
More than a hundred years ago there was something called the Chinese exclusion act.
The Chinese exclusion that all up and down the West Coast businesses hired Chinese workers.
And white workers want to keep the Chinese out.
So that they could get their wages up these -- labor unions business step then went to Washington DC.
And testified that.
Keep the Chinese are the best workers that we haven't America.
And they -- lost that case but business against labor against big government that's gonna sort of immigration right up to this present day.
Business saying let's be inclusive let's let people and and unions and government saying -- -- -- hire people on the merits -- look at a Google business wants a higher.
You know many companies have been founded by immigrants.
What the person who doesn't hire the best employee because that employee is this Chinese or Japanese or black.
Is giving an employee to -- his competitor.
One more benefit of capitalism which we instinctively.
Simple thank you Jonathan --
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