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From the Basement to Benzinga

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  • Description

    Humble beginnings of a financial news startup trying to democratize investing

  • Duration 4:58
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This transcript is automatically generated

And Zynga and Zynga -- does a nice ring to it but what does it mean.

It's a made up work that's Jason drastic this CEO of Ben Zynga.

My grandfather and I.

-- you know we're like I toilet to speech -- -- -- -- we dislike to make a bored sometimes and -- as a one of these can be a catch you heard actually it's been in my head for a long time.

And we can with a company we want something that could create a strong brand so -- -- didn't you know have any particular mean.

And all the name is made up their company certainly is not.

This financial media site gives consumers investment ideas pegged to breaking news and -- over a million unique visitors a month.

It's picking up steam.

Fact.

Lot of stuff going on internationally in Greece the EU you -- do a Google search and find a million results.

We take that news and deliver ideas -- -- that -- so so it gives investors.

The -- what they can do with citizen wants only available to hedge funds.

Rat -- idea of democratizing.

The investment industry by having researchers and analysts many of them former wall streeters.

Writing -- different strategies for the average consumer to think about.

It was a big -- at this rain storm has humble beginnings.

X I -- service company at any money for an office space and a wanna commits an office space.

Walking through the suburbs of Detroit Resnick reflects our his started whirlwind rise and shows me the house -- -- -- began.

It seems incredible but it was only eighteen months of -- that Jason started.

His business out of this basics.

Still a member having.

Such an important phone call.

Right in the spot right over here.

Because the Fed -- fan was so loud over there.

That -- -- like the person -- what's that noise and I and I in the bus and under the budget look across our -- right here and put stuff around me so -- overlap.

Started in Michigan this self proclaimed stock market -- says his company is staying in Michigan.

Despite the fact that many of the businesses have been finger writes about.

The value that to be in Michigan.

There's tremendous it's -- -- there's a real sense of community and culture here we're trying to be part of that that turnaround story we are not trying and we are part of the turnaround story.

And we're gonna be much -- and we wanna be one of those great companies like -- General Motors or you know catalog that is in Michigan that's been here for a long time.

Today the company is growing.

With twice six employee -- and looking to hire.

You would grow fast -- we it is also.

There's a lot of human let -- not all automated.

Focused most closely on small to mid cap companies it has partnerships with big name new sites like Reuters.

-- -- didn't it's taken a lot to achieve.

Such high achievement.

You had a hard time growing -- For many you know you Eduard extremely hard to get where you actually talked to me a little bit about that.

You -- when I was younger school yet.

I I had to out work.

It out work the average person to X you know had homework that -- it and our it would take me.

The three hours four hours but I best of that time back and you know elementary school that like you're never -- -- -- so that's your mother settlement you'll never -- lottery and that was definitely.

There are government parents I was T want to.

We really remember -- but I remember like you know being -- member having to go to another rumor sellers you have network modified.

And I hated that because it made me feel like I was different.

-- as -- said it was his Stanley who gave him the confidence to push on in school.

My dad always it's like says -- the last for those Americans I can and he says he tries to instill a similar confidence.

In people who work for an.

-- priority taken that initiative and really also pushes people to rethink their approach to -- So we got rid of the word work that's like a bad word here it's like -- it's that it's one of the worst risk to possibly sailor I'm going to work.

And don't come in here as we know we think it worked -- -- and rather be home or something this is a place to create and build.

That's sort of motto it's the company's serious debt fund philosophy.

They passed that -- to the employee of the every for.

My job with.

-- -- -- when you guys and all come together the first couple at the end of meaning.

And you guessed it right exiting another made up -- but that's how -- says they like it.

That wave -- create their own meaning.

Sort of was an awesome -- -- -- -- -- that's what it means like you know we do wanna be using a fact we wanna be you know wanna.

Do everything amazing and we want to deliver music.

Reporting in Southfield Michigan I'm Christina Scotty.

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