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Apple Avoids CES

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    FNC’s Clayton Morris breaks down why the tech world is buzzing about “Apple TV”.

  • Duration 3:41
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Okay thank you Melissa.

The one product that the consumer electronic show is buzzing about.

Isn't that and it doesn't even exist yet it is it is apples fabled television -- quite -- out in Vegas at the CS right Clayton.

Is apple gonna come out with an apple television set -- -- -- -- what's so special about it.

Well here's the thing right anyone who says that Apple's gonna release -- television -- probably doesn't know I hear analysts all the time saying -- working on a television.

There's a lot of stuff that apple works on in its labs that will never see the light of day.

Seven inch tablet six that are.

But Steve Jobs in the Isaacson biography which you know -- the number one book of last year said that he had finally cracked the television.

How to interact with your television -- finally cracked it and what I think he meant was.

They voice control being able to pick up and you -- to interact with your television to be able to say.

Watch Varney and company and instantly be able to watch that show now.

The real question is -- whether or not it's gonna be actual television sets.

Which doesn't make a lot of sense to me or it'll be the set top box that we know it's about a hockey puck size the apple TV.

And it'll get a nice new software -- -- -- new hardware refresh.

And that's what it'll be.

Doesn't sound like a great big deal to -- Clinton got inside the hall a second Melissa Francis.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Picture both of my children screaming -- the television the same time different shows that they want to watch and the whole thing just shutting down.

But I wasn't crazy apple TV recently -- does that mean you should not -- -- buy one of these products that there's a new apple product for the television on the horizon that's about to come out.

Boy I mean I people asking all the time should I wait and highlighted gadget that currently exist right and I always say if you wait you're never going to buy gadget because there will be a new gadget every year the question -- -- whether or not apple wants to get into the TV space and it is as he described Blu-ray Steve Jobs described Blu-ray wants is a bag of hurt.

That's why -- -- -- Blu-ray in any of apple products.

Television is like the seventh level of hell.

Imagine trying to work with Samsung we got to make this display we're gonna put an apple TV -- side of this display get distributed.

These giant television sets can imagine so -- walking into an Apple Store with a giant television set with a problem with that.

Quickly just why isn't -- about the health wise any more difficult than getting into the phone business -- getting into the music business I mean.

Tablets they failed -- tablets horribly in the past everyone else -- now they dominate I mean apple.

That that is their whole modus operandi they go out and they go into -- are possible to do and then they own -- they just killed the whole category.

That's why I'm not.

I'm not saying certainly that they're not gonna get in -- the television set business guy because look bacon apple can charge a premium so imagine in someone's living from a 55 in chapel television -- an apple logo right there are people that will pay that premium price for this product.

Like they paid for computers over the year.

But you know I'm not I just don't see it yet and I don't know that they're there yet I mean they make -- already they -- beautiful 27 inch.

Cinema displays that are you know the -- they already make monitors they work with Samsung on their displays.

I just don't know that they want to -- up to forty to 46 and fifty inches.

That you have it Melissa yeah.

Can -- -- in -- and Clayton is it -- modus operandi and.

You.

I'm Clayton is pouring Cold War relentless -- television -- Clinton thanks life and well I'll tell you it's.

I will I will -- -- -- -- shadow of Steve Jobs is here -- -- -- company trying to compete with apple but he's not here all right thanks Clinton a lot of view.