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Jeremy Andrus, SkullCandy CEO, on the company's collaborations with major artists, plus how the company is stacking up against competitors.
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Away right now.
Somebody tell LL cool.
With the CEO Scott -- -- Fox Business exclusive Jeremy Anderson great to see you going to be nearly as well there's -- talking about being passionate about music.
So are you your company focusing on the high end this.
How it went up because one of the things we've noticed here are the -- -- wars every -- from fifty cent of -- here and of course Dr.
Dre beats pushing the head home.
You know we've we've seen a lot of new entrants over the past few years and it and we went on to platforms brand brand is one -- Our.
The other is performance got a sound good they got a sound good.
What type of music that they listened to with enough base was enough -- -- -- -- these precision highs.
So focused both fun but both on the performance annually if he mentor customer is says something about who they are what -- lifestyle -- Feel like you're gonna break out one -- -- Spinal Tap moments that this is an eleven.
You know you are passionate talk absolutely it is a business right now there are people jumping in and -- I said earlier.
Pretty easy not too many barriers to entry you -- frequently on.
You know we we look over the last few years we've seen a lot of a lot of brands -- don't have -- basically there's a perception it's easy to.
Design and manufacture of high quality.
Is it it's it's not you you you really have to invest in people and audio engineers.
And designers today in mechanical and electrical.
It's a do -- right.
It takes a great investment OK here's some of your products and as we've.
One thing you have these mean apple hard look at apple couldn't do amazing things create -- -- fox let's give us.
Kill my ears and my the only 1000 -- one -- I -- my -- -- first thing.
So they talk -- you guys -- sold in their stores -- you know we are we have we are so so so the or rock station eight years only -- -- was and look at -- is an amazing job in the device world and then in and we really.
You know world wars we we sell to apple will you.
Partner from the technology from from approval standpoint.
And we are able to manufacture.
Ahead photo workflow device that is an ecosystem additional.
You also have sales at Best Buy and the Best Buy sales account for what about 14% of your sales but there's no solid contract with them -- you push -- one best time.
You know that the nature retail is that as long as itself we'll keep buying your product in its so we we really focus on.
Irrelevant -- core consumer every single day we think about it had to repeal of the appeal which it Walton street capital snow's job.
Kid who loves music.
And it's really differentiate in the brand.
Best Buy will continue to buy it because it continues to sell -- what.
The stock is getting hit today down 5% even though -- reiterated guidance and 90% of -- -- the short sellers just want to.
Smack you down why and what could -- do to get a message out that Wall Street seems.
You know we're we're not a traditional consumer electronics company -- lifestyle brand.
And and I and I think we need to tell that story we've we've we've.
Because people are so enamored with the lifestyle -- the brand represents.
And forced to tell a story world tough comp plans -- quickly margins are good bottom line is growing quickly that's -- that's that's pretty positive story.
Great to see Jeremy and literally here at a -- this -- exquisite.
This gold candy and we're watching that but -- back to you guys David.
