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Dodge Dart Makes a Comeback

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  • Description

    Dodge CEO Reid Bigland weighs in on the Dodge Dart.

  • Duration 3:32
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Dollars now did not start well let's produce in 1970 -- that year Steve Jobs founded apple Jimmy Carter was elected president.

But now it's being bought back the first joint venture between Fiat and Chrysler Jeff Flock to that the Detroit auto show.

We'll dodge president CEO -- -- -- Dodge Dart Jeff.

-- is -- take a look at Charles it's actually pretty -- I think you could fit in this one and you know idiots.

That the recent it is so important I think is it's got an old name but it's a new concept and that is.

This marriage of Fiat and and Chrysler -- -- we talked to.

-- -- going.

Nissan and Renault earlier today.

That's it -- and you missed the boat on Chrysler should you shouldn't take that within three big -- probably one of the hardest working executives in.

In automotive vote -- automotive world these days you are giving all your titles.

-- -- -- Well for our Canadian operations US sales and that the dodge brand CEO of dodge CEO of Canada and head of US sales growth OK tell me about this start what you called the dark personable.

Well the -- first of all as a great game from the past -- not withstanding this isn't your grandfather start this one here today.

And my grandmother did have -- -- but the start with respect to the aerodynamics of this car obviously the -- -- fit to fit perfectly.

And it's also got a great following that name Andrei experts throughout the US no offense to the car that it replaces but it replaces the Dodge Caliber and walking around because we see the front of this vehicle.

This does not look like a caliber I had no offense to your your caliber but that one was not want -- I was gonna -- -- no question for all intents and purposes we've been out of a compact car segment the single largest vehicle segment in the US today.

And the first thing you notice about the new artist Justin aggressiveness of the aerodynamics have run into sporting it's got a much more -- feel to it and -- and I noticed in the back you've got to exhaust -- and a packed.

We spent around here hey -- let me come back and take a look at that.

That the -- one there to do exactly and when you look at that that's a segment exclusive.

You know who says compact cars can't be supported but that the Dodge Dart has class eating -- the Ford Focus.

No no question -- -- go up against the Honda -- -- Toyota -- before focus to ship -- those are other vehicles that are in the compact -- it's definitely -- -- 41 which sort of -- your charger and you're you know no question and one of the key design -- that we've taken from this vehicles Big Brother of the dodge chargers -- kind of -- directly -- that comes across.

General almost a -- -- you know -- Light up.

Here at that at night to really create kind of a signature look this vehicle in -- Charles just talking about stocks and we haven't heard much about a IPO for.

You guys lately but I Somalia it's almost the folks at -- -- -- we don't want but that's out as an IPO we think we're we we like this company.

You know we still have a lot of work to do no doubt about it but we had a great year last year in the US we -- the fastest growing auto maker in the country became more market share than anybody else.

And we finished the year with 21 consecutive months of year over year sales growth so they were still not done we -- we got to continue to stay focused but.

Things in anger heading in the rectory and as we learn from -- to various titles everybody's working harder Chrysler of these states really big appreciate the time very much Charles.

It's good to see you know we talked about government money involved here but it's -- see people working hard really -- about.

Absolutely and I know I've been watching all day there Jeff there's a tremendous amount above that I got to tell you it's exciting that Citi.

So it has chemical nearly -- got coming back exactly all right Jeff Flock at the auto show in Detroit thank you very much.

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