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Everyone I'm Antonio Nieves and this is cool running Americans generate over 200 million tons of garbage a year.
So what do we do with it all.
Well Trenton, New Jersey based terror cycle is determined to eliminate waste without compromise.
-- cycle basically is in the business of making things that are not recyclable recyclable which means -- -- really.
-- more money I make the more I help save the environment and it's 820 million dollar company founded and if the those radical decision making.
Like building a company that makes worm who.
Dropping out of Princeton University to run a worm -- business and turning down a million dollars in funding.
While on the verge of bankruptcy.
Early on -- the opportunity to receive a one million dollar grant -- business you decided to turn it down.
-- The venture -- is putting up the money one has to change some of the essence -- of our business model the primary change was moving away from garbage as the basis.
Of our product just -- make -- -- from the organic version of the product but not based on garbage.
And to me that was everything -- -- stands for what.
One of the interesting things that always comes out of these really desperate moments like turning down a million bucks and only having 500 dollars and your bank account is that it's also the times of the greatest innovation.
We ended -- packaging.
We're recouping -- soda bottles because we had no money to buy normal packages and that idea of being able to -- you soda bottles as what we've got everything that we've become today which is really thinking about garbage completely different it's both using -- facts.
But this is using chip bags and up cycling.
That's where you can still told to chip back in this is using it to recycle what you melt if we can -- compress it into a board we can.
-- -- it into a plastic product we can make and the plastic would even a textile.
Your company is extremely innovative now what you've been able to do this byproduct of the research already existed in the -- if you -- you.
Create some these.
This new offering is a tremendous amount of science on producing these products for the first time but there's no science around what do you do -- toothpaste tube once it becomes a waste.
And that's what we have now full time science team -- -- -- design team who grapple with these issues on on a daily basis.
We called the design garage back here -- goes down in here.
Well we'd take we get a lot of materials through here and then we turn it into a cycle products.
Okay for this looks like open for toothpaste rapper but what do you do with it.
Well this is pretty consumer waste of the so something has been like -- -- -- aren't just like the end of a -- all that then get sent to us.
So we take events and this is what we turn into the -- cycle product.
-- -- -- -- -- -- one is by partnering with large corporations what you get out of a partnership with a company what do they get out of it working with you what.
We get out of it says that's the funding to run assist them.
For collecting packaging that would otherwise go to -- the -- benefits because they have a solution for the packaging and have a great week thinking it could -- -- -- -- Creating about a lot in the sustainability.
Platform and the way that works from a consumer perspective as we go to our website Stericycle dot com signed up for -- -- of our waist chains for -- Then you take a cardboard box you fill it up without -- waste.
Download a free shipping label from our website and send it to us.
And in most programs we give a donation of two cents for each piece of -- you've collected that you can allocate and school -- charity in America or in the country you've collected in -- drink -- program here in the US 73% of all American schools run that program.
And close to a million -- -- come in every two days.
In addition to -- a rapid growth in the US -- cycle has spread its mission to sixteen countries and plans to double that in 2012.
In this company proves that an innovative approach to problems solving can be profitable.
And provide social good.
-- cycle another cool running company.
Stick around for more -- business innovation right here on business on me.
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