Also in this playlist...
This transcript is automatically generated
Toy -- that couldn't care less about Black Friday.
This is used on main election -- small business.
The modest sized city of Jackson Michigan is -- -- one of the largest independent family owned -- stores in the country.
-- resistance -- house is a small but the big -- retailers like target Wal-Mart Toys 'R' Us and not one but two -- nearby.
Britain only wounds over here.
Phenomenal partner at toy house is a favorite neighborhood destination it's been thriving since 1949 among the big box stores were the only ones are from the experience prevails -- from -- meet new.
Bunch of toys and discount prices besides an annual clearance sale you know markdown merchandise because it sends the wrong message.
Health customers prices are negotiable in rural pressed -- do.
We don't want -- -- begin with -- his independent toy shop doesn't slash prices like they changed.
Those says they offer something the box stores just opinions from one calling -- that I have served more calls customer service -- releasing customer experience.
It's not just surface anymore it's it's a cool experience and so we want to make -- experience is fun and memorable we can't.
The key component creating that unforgettable experience is having a good staff.
It just says he used to hire based on experience but learned it's more important look for character I need people that are friendly.
People with the problem solvers.
People that are engaging that want to help and the fact that someone has weaker countries can teach you everything -- The toy house uses social media to connect to their customers last year felt that two competing points against each other.
And had customers vote for their favorite on FaceBook.
So here I was using FaceBook to do a couple different things number one engaged in customer.
Number to get their opinion.
I learned so much valuable information on what he didn't rely on certain toys that meet -- -- easier for buyers know what to.
Number three -- customers selling the twins four Gil says he's cautiously optimistic about this holiday season there isn't that.
Hot overwhelming and we that's emerging yet so there isn't there one thing that's going to drive people all over town.
And we don't have that one point.
And we're going to -- has mostly central pretty good point.
The White House won't be open early like the chains of Black Friday but they'll have plenty of coffee and smiles to go right.
That's your news on -- your connection to small business thanks for watching.
Filter by section