You're watching...
BMW North America CEO Ludwig Willisch and U.S. Olympic speed skater Apolo Ohno on beating other high-end luxury automakers in sales, plus a look at th...
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
All they are the newly crowned kings of the US luxury car market BMW one out of overstays and apply to the -- both -- -- Toyota's Lexus.
The king of the road titled just -- Is that the Detroit how to tell CNW's America's CEO Jeff take a line.
I am and thrilled to be with I'm gonna ask you how we do that but that's the new one that just came out -- -- active BMW hybrid three new hybrids and BMW not got -- -- bullish.
Who is the president of BMW North America also got -- more familiar face perhaps you.
-- like an auto executives on the component.
I'll take it down it -- speed increases dynamics Arctic the second.
Speaking of winning.
Big win for you guys.
You beat Mercedes -- the Lexus folks like Cadillac could -- -- mall and sales this year how to do that.
Well it was velocity that the customers chose so.
It was a -- a vote.
To be honest I'm a lot and certainly very happy about and they -- reporting it was almost like a photo finish at the end in the Olympics is it was like -- speed -- out photo finish.
And the UN and the folks at Mercedes were.
Almost tied at the end and types like nobody wanted to report their results because they weren't afraid there -- the other guy was gonna do.
Gambit in the end we had 2000 -- accounts long that's quite a bit and we loans that -- -- -- -- -- that's all accounts -- that's walked -- over guys to these to these concept cars because in addition to the three series.
And of course that the three series is pretty important because that's your big seller.
And now you've got Cadillac coming -- with -- -- yes it's gonna be a big.
He's -- competition.
But I'm just thrilled to see these concept cars because these things concepts are a lot closer reality than they used to be right.
-- Valerie 95%.
Both the reality is though with a reading and math.
This is the BMW -- the -- was both scuffle with a future it actually has a carbon fiber body with the -- ammonium on the Trace it to say ill have.
Both -- -- internal combustion engine and an electric -- together 400 horsepower which really needs it's a super car that seats four people.
Apollo asking you is somebody who drives these cars -- to Americans care enough at this point about.
Hybrids electric vehicles I mean a lot of us you know this is a big country and a lot of us.
Just like to drive our cars and it.
I I I think sell on the outlook mean there's it depends on the driver right ultimately but ultimately it in this business the way that the trend is going in the way that we -- ago.
Is to rely on very efficient vehicles weathered the plug -- the -- hybrid whatever it may be -- and this is a perfect example I love this I am a huge -- myself.
This is the most beautiful car that's going to be -- quartet that is very close production ready to doesn't fourteen and believe it is and you're looking at something that has.
It has carbon fiber that's made in Moses Lake Washington I'm not my hometown and I'm from -- -- Australia and down.
You know Americans the world they wanna buy products that are -- they -- -- buy products that are efficient they can buy that's gonna last a long time that's going to be dynamic it's gonna look good.
And -- -- that efficiency and as athletes we can appreciate that we spent our whole careers.
Charming them back to -- We're becoming more efficient here exam this -- car has kind of everything you looking forward to light.
This -- powerful and it's very efficient.
Excellent all we got to run Ludwig.
Village appreciate the time very much congratulations on your women thank you congratulations in your next win.
Thank you raise our next when -- come for you there's a wins in all aspects of life.
Arnett look BMWs well.
Future BMW executive perhaps yeah well I don't know.
Future owner of a BMW vehicles but they can but that's -- may I would take one of the new car please and thank you.
