This transcript is automatically generated
Know what makes Barack Obama happy new Gingrich's decades.
And has more values in the airlines.
The Medicare reform plan put little -- home.
Got stuff when the national health care and he's got that abortion issue -- -- issues and global warming.
Politicians who supported bailouts and mandates -- hypocrite.
-- and -- clunkers -- clean up the mess.
And those -- the night spots Rick Santorum could be -- next target because going negative.
Gets pretty positive results so much so that even Newt Gingrich that guy saying that he would never do attack -- of his own.
Is planning his own barrage against Mitt Romney something he made very clear last night.
Marketing guru Jeff -- says that's because they work in politics but not necessarily in business but its full throttle now -- -- And this I mean they spend six million dollars in television ads.
Two thirds of those were negative 70% of those -- were aimed at Newt Gingrich they worked.
20% of those were aimed at Mitt Romney and about 8% at Perry who's just dropped off you know as we know so you look at it they were all funded by.
Romney and his committee which was restore the future -- I think been you know kick -- but and then.
-- on the ground audiences and outside groups that might like him he's not spots all -- -- a break I mean that we've only seen the beginning of what we're gonna see for the future mean now they're gonna start.
You know tying everybody in this this New Hampshire campaign is gonna get really nasty news comes on its target the target then and the target -- I mean I I the theory on on.
Ron Bono did very well and -- -- I want at a cost him a couple of points.
-- being cited as a currency was for his attack ads.
I know -- -- its people expect that we've gotten on to the process are really commodity side it's called the third.
Well that is a third I think he rose to third is what I would say he was leading in the polls have the debts that it's in Iowa it's 29 don't like bronco ought to prompt ultimately get -- and what happened up -- I understand -- like I was leading comfortably about yeah well but but again.
It doesn't take much and that you can buy it very cheap way to state like -- we gonna buy ads very cheap -- -- also has a lot of money.
So what does he do with that does he could -- -- what he did and -- It absolutely gonna continue and -- does that work for corporations but it works for campaigns.
He were used to seeing this we're gonna see it again and it's nothing compared to the don't affect hurt Romney talking about the fact that it's nothing compared to what Obama is gonna do to us in the fall -- he's right about that and he's absolutely right -- they're gearing -- they're doing -- talk show you some going after the Tea Party -- with the email.
And you're gonna see more more that negative stuff that works with their voters that -- for their supporters and people expect that from their candidate if it was a corporation you can't do that because.
You know you take those things personal and politics we don't take -- personal.
Our I think everything personal the thinnest skin -- my it is surprising but well you're not running did you -- I wonder though.
Would it be attack ads work.
It's really the out of the holder right we would when we have Ron Paul here of this couple days ago I asked about this is of what went on to citing a candidates record.
And using his own words how is that attack did Newt Gingrich claims it it.
So it is a well in -- -- said it's dishonest I think -- when it's hard to say that but really.
Why did he target Ron Paul who is a -- more detectives on hand.
Not Mitt Romney was just a fraction of the attack well I think that was a mistake on his part and watch what's gonna happen and has -- what what is new about it now.
I'd go after -- Mitt Romney and I go after -- very heart.
I think that Ron Paul's probably gonna drop off where the you raise the money.
Rick I think was you know something new will he be able to get the money he's got the money if you can get on air you'll be a viable candidate if you can't stay on -- you won't be a viable candidate and sometimes even that's not enough -- repair.
All right Jeff thank you very much running the gauntlet his book is just got out now.
Depends on -- is gonna uncanny.