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$3.5 Million for 30 Second Super-Bowl Ad

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  • Description

    FBN's Dennis Kneale breaks down record-breaking Super Bowl ad sales.

  • Duration 3:04
  • Date

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This transcript is automatically generated

One thing actually gaining in value in this economy.

The price of -- super ball at the average 32 ads sell in for a record three -- half million slackers.

For the upcoming -- -- not bad at all up from three million for an ad during the 2011 non game last year and Denis -- is here with more on all this record breaking sales yeah canonized as it ended we thought the networks are dying and them.

Did the Super Bowl lives on you know at the three and a half million dollars per -- per 32 ad that's not a 1161000.

Dollars.

-- -- -- And when -- total of seventy in game ad slots at the Wall Street Journal refers to today you're talking almost 250 million dollars for NBC.

Happy for them now that that price is up 60%.

Since 2001.

When -- thirty went for 2.2 million dollars.

And I decided to look at the TV rights -- how much is -- football cost down how much more than it cost back in 200112001.

About two billion a year all combined for TV right.

Now outs three billion so basically -- 40% vs the 60%.

Increased in ad prices so it's a pretty good thing and one thing that -- you guys that in the era of the DVR and on demand TV and appointment television to watch what you want -- -- -- -- Live events like the Super Bowl it is unparalleled it is the biggest ratings grabber and also you're an advertiser you gotta be and it.

That hey you know what if interest saying is in it was proof and I was watching the -- what's up on -- cowboys over the weekend.

People tweet about the gain in real time do you have to watch in real time if you or even fifteen minutes behind.

Yes -- us dollar alert from millions of followers exactly talk about the ads that you know just but let's face it this is some.

There's always been this big debate is it really doesn't really work that is a really -- -- sales increase and yet.

Look at godaddy.com.

They got bought out this year for 2.2 billion dollars that is.

Just did a cover -- up more than registered the domain names for a few bucks per name or something and they did that because of those ads on the -- -- I think that -- that value.

Look at Ted Doritos and VW which are big presence every year in those games and people watch as much for the ads as they do for the but for the actual -- itself plus you more women want to suitable than women watch the Oscars.

So it's a true broad appeal this is not just the the sports football better than watching some -- walk around and really expensive dresses nobody on this planet will ever be able to afford yes exactly the -- Outlook and actually the football players but they get paid they can afford to Wear those -- and -- top -- socket in the that maybe some.

That debt is parody it is hitting on the -- vessels how to handle used to submit a ridiculous comedies a look at it appears that both these -- -- Back then you have a tactic to our guest area then we'll look -- dolls are gonna be enough other odd godaddy dad -- -- yes they are that's one of the.

-- -- -- -- -- -- -- -- -- -- -- it is that's well that and let's move on to some other stuff thank you Dennis at -- I -- dentist who Kutcher and I yeah well done well about.

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