Also in this playlist...
This transcript is automatically generated
Well January is the busiest month for health clubs as people get to work on their New Year's resolutions and 24 hour fitness is the second largest privately -- in the nation.
And they're positioning themselves to cash in on this joining us now plus.
Business -- San Francisco colleague -- is the CEO 24 hour fitness across great to have you.
On the shows it -- so January is a big month for you and for the industry overall.
How do you entice people to comment and sign at the 24 hour fitness -- but they're up despite the fact our.
In addition the fact that gained twenty pounds of -- holiday.
Well hi -- happy happy new -- to you I think it's pretty easy this time -- year we benefit from guilt that's a powerful emotion but.
We spent a lot of time and energy especially with online media and mobile and and radio and all those things that.
I think what what brings people into the club is you wanna be convenient you want to be easy we always say fitness is a very hard and so we can make it easy for people.
We know they're gonna come -- and gives to try.
I -- -- there's not gonna be -- magic -- out there than working out as the next best thing I'm sure you to grant me on that.
-- gift cards have been huge this year for the holiday season twenty billion dollars Americans are spending on gift cards this year.
You're selling gift cards on Amazon how is that going.
It's going very well you know we love our partnership with Amazon.
We also have a partnership with Costco we've seen.
An increase in memberships through those channels it's been absolutely fantastic and again.
Consumers are very comparable shop and in those channels and so we wanna be where consumers are comfortable shop.
All -- give this you know there there's a big jump you said you were telling our producers a big jump in usage.
About 20% for the month of January some members there are -- there are just coming in more.
How do you capitalize on that -- how do you bring in new revenue streams.
When you have people that are coming in more often is a personal training as a clothing what does it.
Well it's been great you know we're world so blessed we've enjoyed -- -- quarter comp revenue growth and as we start to think about January we approach January -- Getting people -- Making sure all of our equipment is working making sure we give them -- -- calendar that lays out their first thirty thirty days -- that we offer a very affordable introductory rate for three personal training sessions to.
To get them started it's a little intimidating when you come into the gym for the first time or a -- that you haven't been in in in several months and so what we try to make it easy.
You know call I have to ask you you you have just been overtaken as though the largest privately held.
Jam by by Bally's LA fitness there there was a consolidation -- -- -- certainly.
It may be somewhat of a threat to your business -- the back to number one how do you take down.
Large names like Bally's and -- said.
You know I think one thing it bodes well -- for our industry or industries been through so many of these either bankruptcies or challenges with -- gyms have closed.
I think it's a great thing for the industry to see this consolidation we really haven't had that.
I think yeah as we don't like -- -- number -- to LA fitness so while we try to stay focused on our play and as I talk about.
We need nearly doubled the earnings of the company over the last five years we've had a -- quarters of revenue growth.
We believe with 33 little over 33% of the Americans obese.
In our country that -- there are room there is room for a lot of great operators out there are so.
I think I think it raises all boats and that's a good thing for all of us.
Well it is speaking of the expansion in business would you ever consider IPO in the public markets I mean you look at people like Weight Watchers.
Some of the other health -- companies are gone public and -- -- fairly successful because as you mention Americans are getting fatter and fatter would you consider that.
Well I you know I think when you're put in private equity we always get those questions -- certainly opportunity is as I work with.
Our leaders at Forstmann -- we look at -- -- in transition.
They've been in the deal for quite some time in and we do have some success.
I think it'll be up to them and the timing of the markets you know watching your your program you see all the uncertainty that exist out there for 2012.
I think it's really important for us to continue to take care of our exit -- a networks -- a great business every day.
Real quick before -- run pun intended.
Did they give I'd be hiring in 2000 and well we're always carries a company -- -- silicon a higher.
You know in five -- -- -- -- 171000 point 2000 -- probably hired other 15100 to 2000.
People this year including 500 additional personal trainers on top of a thousand personal trainers that we hired last year -- his.
Carly -- the CEO plan -- our Tennessee at the gym Carl thank yep.
Filter by section