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Talented Blonde LLC's Kristin Bentz on Black Friday sales, and why they do not predict results for the season as a whole.
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When an all -- never seem rosy.
Our next guest says that there's a little dirty secret about those great Black Friday sells the -- -- blonde is there Kristen Benz joins us.
-- everyone's cheering Black Friday fantastic usual upload photos its other did people pepper spraying.
Yeah those that was great believed that American shoppers around -- opted out there again that you're gonna black did Black Friday.
A black yeah.
-- We think -- likely that they'll let.
You know one data is not a seasoned -- -- when you're looking at -- retail sales and -- since you've interviewed are Terry Lundgren favorite CEO of Macy's while we you.
You have to look at November and December together.
To get a great -- for holiday sales.
But -- here's a thing now it to me and we were talking before you make him out that.
It feels like the American shopper so Smart these days they know how to shop around the advanced around the cells.
W -- -- remember about him all the week after Black Friday there was Tumbleweed -- but still overall.
It's -- like or at least that the initial numbers have been better than expected does that mean anything.
While got to remember that dirty little secret is more sales means war returns so what happened.
-- we got so train we're so excited to -- you did their job with Black Friday -- -- turned out.
They got online at least 18% while sales on Black Friday work through some sort of mobile application normal phone.
Then you sit home and rent is due.
Coming up heating oil at Sadr and you're gonna have to start any and so ultimately was talking big time buyer's -- -- you -- research on a couple of days ago and you're big concern right now is that we're gonna see were terms that everybody went -- spent on Black Friday.
And then they look at all these gifts other floored the middle of December and thank you don't need -- this.
Stuff but -- -- return do you think that's -- -- be a big problem for that for the B department acting Kerry has been actually you know retailer their right mind would say hey you know what we're getting a lot of returns -- -- The National Retail Federation is practiced.
And they're on track for about for a billion with a B in return merchandise just pregnancies.
Wow any -- -- -- point about the shopper getting smarter I mean that's the story behind Sears right Eddie Lambert invested more in their own stock at Sears instead of those stories themselves.
The question -- why do you renamed it just Kmart after the acquisition and shorted take on the discounters like Wal-Mart and Costco and colds right.
What's funny was talking to someone yesterday about this we were arguing back and or -- and you know what turn around -- that's what it was supposed to do when any Lambert he hit.
Front so -- lost track of that middle market consumer and that consumer has traded down in its Spanish so as -- market goes on as normal -- I have a guy -- is a little bit -- -- but I always think these private equity guys to go and takeover -- that they had known nothing about but.
You know they think that there's so that's gonna take a run anything of course -- -- aspect to this that kept the stock up for so long that's obviously no longer around him.
Well exactly people you know it's not where America shops anymore America's shopping at -- at target at Wal-Mart.
I walk into Sears that I just wanna throw up I hate -- -- -- hot it is just that the most terrible I it's just the terrible shopping needs and it's.
And it's DME that you're yelling at that and that -- -- as well that shopper that consumer.
Has gone down to Wal-Mart to targets and they're not gonna be coming back because you can not only get washing machine which you can get groceries for the week for a lot lower on.
Note Kristen insist can't be used as a proxy for all retell this is just a broken company that's -- broken.
That's a -- company that you know where's my -- -- -- she's moved my customer and their decision thinking.
That everyone comes here I appliances but there's a lot more than just a -- For a let you go give me great for this shopping season a through -- on a say in C plus C plus.
I think we'll take -- IOC plus you're more bearish -- I I had actually I had to be honest and happy night I think we're a little bit.
I think -- -- gift cards remember christened the Gephardt situation we're talking 28 billion dollars aren't gift card that's the testament.
And a lot of that's -- -- to be followed through for January's so I'm really in June sales until they're redeemed back when I don't trust any of these surveys about shoppers because they're servings of a thousand people are more.
I like shopper tracks numbers look right and they're showing a lesser bullish sign on spending this holiday singing I think the other units in the store well not these blind surveys have considered it almost all of -- -- -- numbers from the talented one.
I don't -- I don't up --
