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R.W. Baird Senior Research analyst Colin Sebastian on the surge in online shopping this holiday season.
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-- bright spot during this holiday shopping season was online where shoppers spent a record 32 billion dollars spent how many of those gifts could go back.
And could that end up hurting retailers joining me now -- Colin Sebastian senior research analyst -- RW Baird.
And -- and we were just talking about online sales no big surprise over the last week we learned that the online retailers are doing gang buster.
This holiday shopping season Amazon.
An easy pick to become a winner but who else is out there where else to people shop online.
Well great question I would say commerce in general is the big winner of this holiday as you pointed out before.
We like eBay eBay benefited a lot from the volume of e-commerce.
We saw the last couple of months but without the margin impact from price is -- which was also widespread.
We -- -- -- that Google benefiting from search similarly benefited from the commerce volume without the potential hit to margins.
I calling -- yesterday on the on the local news I was watch seeing all these reports.
Record returns.
Being posted in in retail stores all around this country how much of and that is an issue for the online retailer -- Granted they ask something working in their favor is that you can't it's a little harder to go and in return something actually.
Maybe have to go to a post -- have to go to your local FedEx station.
But dad they make it awfully easy at the same time to return things how much can we see the numbers let -- -- Yeah that's right I think -- e-commerce companies like Amazon make it very easy they want the customer service levels to be very high.
I think that it's an issue for online retail as well as the broader retail industry.
And although we did see that as well last year and e-commerce companies comparatively did very well even in that environment.
In fact the market share of e-commerce continues to grow.
-- -- I was just there are companies online as well that benefit from that trend liquidity services and small cap company.
Is one of the key reverse supply chain facilitators on line.
-- we heard about the big fiasco last week at Best Buy and able to fulfill orders -- -- out on time for Christmas delivery.
Are there any other disasters stories out there that maybe we haven't heard is it possible that there are still stories that are brewing that are developing right now.
That we can learn up next week.
Well great question I know -- target had some complications over the holidays bringing up their new web sites.
Over the holidays that might be one example Best -- certainly another one I think the big point here is that e-commerce is very difficult and outputs.
Amazon eBay and and other e-commerce power houses really -- a distinct advantage long term vs traditional retail which we see is continuing to struggle.
Colin as we head into the new year do you think that this trend -- we're seeing an online.
Even mobile will continue we see the robust growth that we side and that it in twenty and -- in 2011.
Absolutely.
Mobile is a great point -- you mentioned Smartphones and tablets for the first time are really moving the needle in terms of e-commerce growth we think contributing.
Almost 10% of the commerce sales -- continue become even a bigger share next year.
And so FaceBook is as people -- their social networks for advice on what to buy in and -- to -- -- them from.
Colin Sebastian thank you very much for joining us expecting good things out -- online retailer is in even now mobile shopping next year in no excuse.
Not to shop apparently thinks and this mobile well thank you very.
