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Marketing Startup Making Moves

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    Young entrepreneur Coltrane Curtis on how he's built a new-approach marketing agency

  • Duration 4:37
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Walking to his office a New York's Madison avenue Coltrane Curtis can be spotted in the proud instantaneously.

But that's how this marketing expert likes it.

It's kind of like always going against the grain wanna address now like you know we're going to a black tie affair men put on jeans but if we're not going to black -- -- my -- that.

-- Since starting his marketing agency -- pay if any in 2004.

The business has grown to over five million dollars in revenues.

And works with big brands from Heineken it to Pepsi to -- Ireland.

Like its founder the company's needs is not being like the others.

Perfect example.

You know working on a program now for Moet rose and we developed as -- lounge kind of -- for them which is -- city -- we went into -- city.

And we partner with big name talent.

You know New York -- -- Kelly Rowland in Miami we did -- songs we wound over the last leg of the tour was in Chicago with it was a good friend and and superstar in his own right comment.

You know he was working on his book so went to Chicago his hometown.

And did book launch events for hand you know on the top -- -- really amazing volatile what you did for us with kind of like a three to four song performance at the end of the event.

So something that wasn't contract is something he felt like he really want to do.

And it came very very organic you know he freestyle he had the -- name -- it.

You know and it was just really really just in Iraq -- mean that's what -- castle brands are really looking for the power of that engagement.

And you can't contract and engagement it happens organically in the get some fresh -- on that.

He says it's more than just making agreements with brands in celebrity's.

It's about forging relationships which will add value that you can't buy.

And it's -- I don't well you can't buy that either.

This is -- things look when he was a little head.

-- got a cowboy hat on I want that.

So.

And this is about the funniest thing I'll say how old do you think your -- probably -- 98 or nine.

-- eight and I was already asked you are already rocking the boat and the -- A sense of knowing what looks cool and unique which from his photos seems to be something he's always had a knack for.

Was crucial in getting his former MTV -- -- where he is today.

As a freshman at Morehouse College he worked as a salesman -- Ralph Lauren in a mall in Atlanta.

Thousand against 60% off of the clothes you know -- going to only whereas gonna really be able -- -- that kind of stuff straight from outcast to comment on Mon may give from going -- comment on Jermaine Dupree who come in and -- -- -- company -- when you know the stores like I had you know these people why they spending so much money and that kind of like pave the way for me understand that you know I can do things with my look that can make money.

Aside from -- for years Curtis has also put a huge emphasis.

On the power of social media.

So -- -- for us is really about word of mouth and equality of worth -- conversation between.

Real consumers right and you know it was very hard to prove that fox 56 or have a solution -- was -- now it's like.

We can prove to them hate that this person is saying this and this is who's following them and this is when they're seeing and then we can prove the value of of that of that conversation -- -- -- environment.

And despite the economy his company has continued to grow landing on ink magazines fastest growing companies list three years in a row.

Failing he says is not an option.

In this economy you know nine and a half percent unemployment.

From you know people losing their jobs.

It's have really scary time out that.

So how do you continue to make the company's ethics I don't think we even pulled my point -- people do -- yes small businesses out every single day.

So when you say I don't fountain.

I mean that's a great attitude and a lot of -- who want to believe that about themselves and how fast.

And I think he's gonna have to look at some decisions that you've made you know.

You know again like I'm very sports analogy -- I want to borrow money in the fourth quarter.

Is to -- on the clock two seconds on the clock I want to rock that's what it I've always wanted to rock I'm going to school that's it.

It's that inner confidence that seems to have gotten -- this far.

But he assures us it's thirteen in team epiphany that's at the core of his success.

I feel like it's the type of people -- have working with you you know the reality is it's like.

And I was running -- they would Jack when strategy for us.

You know we listened to the radio in this like you know it plainly some old hip -- stuff and I'm enjoying it you know -- -- -- like the outlets like owned by what you don't you know -- is -- -- things like the organism.

So I think -- people very very close to you who know what's going on in different areas.

And then that's when the magic happens.

Reporting -- New York I'm Christina Scotty.

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