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White Castle V.P. Jamie Richardson on testing out selling beer and wine at its location in Lafayette, IN.
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Well if you're craving a beer with your slide or maybe you want -- class that up a little bit with a glass of cabernet -- -- you white castle home only little square burgers is testing the sale of alcohol one of its locations joining me is Mike castle's vice president.
Jamie Richardson.
All right Jamie let's talk about this are blaze modern barbecue -- the most when he that concept with in white castle.
You have sort of a separate fast food counter that's for barbecue right.
That's correct you know after nine years of satisfying cravings we decided to try some new taste and that.
Well for the one thing after 42 years ahead of the cheeseburgers and our trying to accelerate our pace -- the debt.
-- some -- new products and blaze just one of those menu concepts.
Bad beef brisket pulled -- and at that castle and Lafayette Indiana you can get glaze or you can get a second son ever satisfies -- trading sites.
This -- this location Lafayette Indiana.
On -- that this is is this the home of the Purdue University or is it closed the all the pretty university -- -- mistaken it is also this and you and the right Lafayette -- this makes sense to.
Aussie -- -- alcohol sales beer bud lite Coors Light no -- seasonal beer is well and wine sales.
Why this location you started don't know in November -- how is that working out.
You know it's working I'm great I guess who we thought about it we realize the kings and queens of our castles our customers.
And several loans start talking to us about hey I love to have a cold -- to go my beef brisket or they'd have a course to wash down that does pull pork conduct.
So it's something we added a few weeks back -- so far it's been tremendous response now Jamie you there are certain important things that might prevent -- challenges that might prevent you from rolling this out on a nationwide scale right.
You know we're looking at is a test a chance to learn a lot -- the very best we -- to listen.
But so far it's been really really enlightening and has been good and customers to have a good time with it so you got -- -- -- -- -- -- customers I had to -- a time when it.
Why is there S sometime the limit as to how much you can order can I sit there and a white castle and get a sack of sliders.
And I have a twelve pack while on that and any other limitations I think -- be insurance issues I would think distributors might have -- issues with dealing with a fast food restaurant.
You know that's a great question and for us it was an approach that allowed us to learn better.
How to serve customers and safety is our number one priorities then all of our team members have had appropriate training.
And we look at -- as a chance to be customer focus customer friendly but also responsible.
And so it's been you know no problems at all so far right -- one last thing real quick spot only the -- barbecue.
Did -- film.
Platform which you also have -- new -- an Asian food counted if you haven't some relocations deckers is a different is this how fast food restaurants would have to expand -- to -- to a certain level.
You know for us it's about listen the customers and been able to meet those demands for -- great taste so it's been -- -- really good learning opportunity for -- cents.
The one thing hasn't come with Oliver white castle menu is distinctive in this uncertain we're seeing so far customers are really been positive about having a range of choices.
And we all know conveniences as a big factor these days by Jamie you'll like Harold and Kumar you've inspired me I'm going to the white castle on eighth avenue as soon as the show and thanks man Chris just don't bring your day -- there -- Jamie Richardson thing is I'm taking you -- Apple Stock.
The Allen --
