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TripAdvisor Spins Off From Expedia

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    TripAdvisor Co-Founder Stephen Kaufer on the company’s decision to spin off from Expedia.

  • Duration 3:51
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Trip advisors the world's largest online travel site officially completed its spinoff from Expedia now kicking off its public debut look at.

Read about the NASDAQ today.

I'm right its shares closed the session down more than 8% joining us now Steven -- he -- trip advisors.

Co-founder.

And CEO congratulations -- and thank you for coming in -- thank you very much tell us whether first of all why is it that Expedia spy on you guys often and could you possibly be competitor of some of the things they do now.

-- on the it was a wonderfully complementary combination while we were part of the same company.

But trip advisors now really big enough to stand on its own so we have a number of clients in the travel space some of which are in -- competitors to Expedia.

That was really determined by the board about myself that it was -- trip advisors best interest to grow as a company.

To be an independent entity and so.

We.

We aggregate fifteen million visitors a month coming to trip -- web sites we want to -- -- to service those customers those visitors.

And as many different ways as we can't.

All right advertising revenue right that's the key to the bottom line how is that working out for you is that going to be a big challenge -- not standing -- Oh I'd say it's a challenge we've been excelling at over the past decade so.

It's it's a lot of growth it's a lot of worldwide expansion and as we have more travelers coming into the site reading the fifty million reviews of the opinions on the side.

They really forming a great way to understand where to go and where to stay and if that turns into a hotel booking -- one of our client sites.

That's so wonderful event for us to.

-- got big forecast at 2012 your forecasting over 800 million in revenue where -- all I come from.

Well that would be someone else is forecast we haven't provided any information going forward in 2012.

But if you -- of -- threat third.

You'll see that we continue to grow quarter on quarter or -- a year over year.

As we get more more travelers around the globe have come the trip that must -- that trip.

Our clients love the fact that we're sending folks that are ready to -- something ready to book a hotel rated book an airline ticket.

And as more people come into the site they write more reviews.

More reviews they write the -- the content gets the pressure the constant.

More people want to come and -- on the -- -- in front of -- You know traveling he's really mean it -- -- -- even XP ET that -- -- front row seat what's going on in the broader economy by what kind of travel demand records from leisure for business.

Where again that demand is so what are you seeing in terms travel demand in -- what do you think it says about the overall economy.

You know it's always so hard -- -- on trip advisor in a funny way it's because.

Our site is growing so much the macro economic trends are tough to discern.

As -- -- as the water lifts the entire -- -- we continue to grow especially internationally so.

All in all you know people are still traveling they may be taking different types of trips.

But they're still looking out very closely for how they're spending their dollar and price comparison is one of the things that we're known for.

But only one thing -- always wonder about these reviews how to authenticate them.

They make sure the people actually went where they say way.

Sure -- -- it's a great question in the simplest answer is scale you know you look at these properties and they have.

500 reviews of 5000 reviews and so most consumers that they don't necessarily read each and every review carefully.

They're looking for the overall sense of the hotel or of the attraction of the restaurant so what we survey our audience.

98%.

Of them say they found that reviews to be accurate or highly accurate of the trip they actually -- And that's what our business is based on the trust of the reviews -- -- -- sort of mouthpiece for business knowledge areas industry frankly analyst David Crawford thank you very much good to see a --

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