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-- and I -- we always talk wine and this week actually.
Because it's the end of the year we're talking about trends for next year.
Well I was -- -- -- now executive wine editor food and wine.
May -- down I think you're one of the coolest jobs in the world I think at least I like it you don't get a -- basically I mean it's right up there I think with working for a car magazine.
And car guys get to dry cargo they want you didn't think one.
-- be out -- I get to actually people -- -- need to sit down and taste wine which is which is strange but I'm very happy about it's it's.
One of the things that I've been learning they're doing this is that they are so many winds just about anybody come put out of wind it.
-- -- -- -- Well you know it's tough is it it.
Is very tough making money -- -- business right now it's a very competitive market there's a lot it's getting placements in stores getting you know.
Facing in stores are getting placements restaurant is incredibly competitive because there are so many brands right now and there's such.
This competition what's weird is there's this intense competition at every level of the seven -- about a level 100 -- -- levels so.
You know it takes.
Pull out of termination -- also takes you know getting good scores for the high -- wines.
It takes big marketing campaigns for the little more affordable lines and and sometimes you know wind.
Also it's one of those products that.
People take a liking to -- right ex applicable you know don't know yet people are gonna hit -- you know people are gonna lover he yeah and and sometimes it takes off like crazy -- there's.
There's a wine that's you policy -- the prisoner from O'Neill.
I think I can't believe.
That's it is a wonderful -- it's -- was started by guy in -- he made like you know thousand cases or something.
It's got this through.
There was no reason that it should have taken off and now nearly sold it we sold the brand -- -- God knows how much money and it they're thinking 80000 cases of the stuff.
It's too little profiling though because as I said I don't know a lot of outlined but I came across and I think it is fantastic because so -- that.
Comes back to my original point you know what I'm -- like.
-- I don't you don't necessarily know what people like you can predict you know there are trends and there are ways to see that that people are liking certain things is you know case in point you know these.
There's been a boom in this light release we read -- thank you very very they almost in perceptible -- up to a little bit this week is not like a dessert wine.
I like the violence -- -- all of runs his wine -- not like pork you know but.
But red wines that are table wines have a little tiny residual sugar and -- jam jar which is of wind from South Africa was one of the first that sorry this is sweet -- is not only this week.
But -- a category this is taken off people like -- and it's kind of you know it's.
It appeals to people.
Like all of us in the US who grew up drinking you know Coca-Cola right seven out we have a we have we have -- whether we like it or not we have a slightly sweet -- -- instant and so.
-- people who are just getting into why -- it tends to be the younger through segment it gets into this.
You know it's it.
Easy transition is not -- it's not really harsh and and and -- and it's -- I like that.
I can say that -- -- finding more and more young people drinking wine BC's Maria because I -- anyone in college I think slits or keystone crack here is do we all right.
Now kids -- drinking wine and this is like this weird version of it looks like Imus got on an excellent rate -- that's why the messiah has taken off that he did.
It's sweet -- -- would it's a little bit sweet so it's it's easy if you're in -- -- and you're shifting over tempted to think about why break ranks with Scott has also had this in -- and himself as a weird.
Success story because this is a completely so I -- -- backwater little great you know the best -- dusty from -- is this wonderful sparkling sweet wine but.
There's just not that much of it out there and then.
Let's got to from the US they got mission and if you rap songs.
The guy's name but -- -- -- back again.
Yes it would do is not -- -- so when I know very well yeah.
I think Stephen Gallo has -- -- -- everybody has -- Moscow bringing to an anybody who doesn't have a scout out in the big brands is.
We've put unanimously Otto as fast as they can and planning that's -- -- vines and it's the growth rate has been insane and it's affordable -- twelve -- has sent sticks around well you know it's a tough call is.
If some people talk about it as though it's going to be -- next white zinfandel you know that and that kind of occupy the same.
Zone in terms of flavor it's a little bit -- it's light it's like this fruity.
-- got -- may be the next thing that does that but the audience -- white zinfandel is very different from the audience from the you have sort of the the hip -- okay.
-- -- -- -- But it's.
It's got and -- past two years has been doing great it's crazy it's crazy and the one you have next he had of the land next -- one is actually as a category is doing really well this is a percent -- from -- front goes actually looks like as I like a lot.
-- has been up.
Percent has been up even more for.
-- goes up some 70% in terms of dollar sale of maintenance young people see that the cheap version of champagne exactly yes yes it's affordable.
Is an affordable alternative to champagne tastes great data.
The quality levels actually quite high for what you're getting 101213 bucks a bottle.
Really nice sparkling wine.
You know it's just booming and that's actually trend that I think is gonna keep going the present I think this is.
And the final why you -- final line of rod is Halen.
It's it's Oregon producer I've run organ for reason -- gonna talk that we talking a little bit about him you know organic.
-- -- Growing and the pain of the great -- -- -- -- opinion I think -- four people -- looking for people started to look at their you know the food they're buying them you know right.
Basically organic has -- mainstream -- used to be.
The provinces sort of crunchy granola you know -- And whatever now it's moved into you know every supermarket as it you know there's an organic thing right and you're seeing the same thing -- wine.
Especially with the great -- side and organs and uninteresting cases they have.
Or it has a couple of state.
And and accreditation programs for sustainable agriculture for.
I was eleven on on sexy and yeah and its you know -- -- one of the -- -- been following that before I let you got three of the four have screw tops yet.
Good tops that trend is here to stay -- question yeah screw tops.
The nice thing that's -- tops is that quarks have.
Quarter financial material and it's small percentage of them are basically have a problem of bacteria that -- -- -- chemical called TCA.
That makes the wine -- a little like a wet shoe box I -- analyst okay.
Corks don't do that the courts are actually a better seal attended -- -- they'll make -- a -- because they're -- -- sealed with a with a silicon side and so they were especially for affordable lines that were great and you're gonna see more and more points and at 1012 bucks on that are all going to be screw cap.
Up for up to twenty in fact if you -- Australia -- can find hundred -- winds that are screw top.
So we're gonna see then it -- -- -- -- CN.
Definitely that good stuff I'm mother is that we -- -- top right executive Whyte editor of including line I'm sure you can find more on -- off on the website.
Absolutely -- -- -- -- dot com lots -- -- recommendations good recipes for the holidays it and they -- I love in the -- of them in the line can be I don't get that you -- -- I think a lot of that.
Your great thank you.
-- basically I thank you for having me.
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