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Apparently in a galaxy.
Actually not so far away Silicon Valley electronic arts and some of its closest friends during the opening develop the NASDAQ these people should be familiar to you -- They did this to celebrate the release of what it hopes is the next Blockbuster.
Star Wars the old Republican frank -- -- He's actually president of electronic arts labels the man behind the game joining us now in -- first on Fox Business interview.
Star -- has been around a long time what is special about this game how -- capture the real gamers out there who spend money.
A stuck -- -- -- stars you'll republic -- -- -- and experience it's and never be seen before experience in storage universe it happens about 3000 years before the movies came out.
And it's just as vast world we can go -- create a character and experience hundreds of hours of -- like how -- -- orders pushing here.
-- doing very well now we just came out of our public beta as where we had over 750000.
People on our last test.
But two million people signed up.
Nine million hours -- -- went live last night at midnight.
And the the demand has been great what can you give me millions -- orders a word if I can't right now because we're quite -- -- we have earnings coming up -- -- -- -- -- -- Are off to a very good start up and you guys just came out with a very big Blockbuster -- battlefield three doing extraordinarily well so looking at something like that.
What do you think that this can do in what looks to be a little bit of a compressed time between now and Christmas to me than first thought of -- as tonight right.
Why did you wait this long to bring out Star Wars -- does that hurt markedly or not at all the actual holiday sales opportunity.
Because earlier it is very much at all because what we've found in in looking at her to -- tree is that customers spend a tremendous amount of time on line between Christmas Day.
And New Year's all the kids are home from college people -- time off from work and that's the time -- online gaming really peaks for the full year so shipping on Christmas Day we got enough time to get the Christmas orders as well as really nail that.
Well it's it's always eat speaking of Christmas trees of that what what they call -- what you float something in congress and everybody adds on to things.
The actual downloadable content and the extras that people can pay what kind of opportunity will be there for this -- sort of hand over your credit card if you want to -- -- -- -- extra.
Special -- happen I don't know.
What you did you -- the can retail for around 59 dollars and then you pay a monthly subscription for that monthly subscription you gonna get hundreds of hours of content from us.
And you know our vision is that this -- going to be around for ten years.
A long time that we once -- -- ultima online it started the animal category in -- still running after fourteen years this to us.
Tens of thousands of subscribers and this is a really long term can you beat something like World of Warcraft stuff from a competitor obviously you know -- that that has become really hot to get you start to see an opportunity for a little bit of erosion.
And is this your chance really see the storm -- -- that does that I think is is our time you know we've got the world's largest liking the Star Wars.
For the warcraft came out about six years ago some markets ready for something new and then something big to come out and I think we got the -- right -- -- -- something mail and then pretty big with -- with the floating of the Zynga IPO and Zynga has this this free model where you it's free to play in essence.
-- how do you compete with something like that.
Well I think the markets got to two different types of customers right now there's customers that really go for the premium type products the DC and Xbox and Xbox Live the high definition consoles things that we're star -- -- republics can exist.
But there's also great marketing free to play where we have our business like this in social -- exist as well so.
The -- would bifurcated in these two opportunities well EA has obviously opera from -- is and doesn't think -- first -- which is just a week or two ago but looking at electronic arts over the past year you guys are up more than 23%.
Seems to feel like things are -- after five years of real effort and planning you guys have of course the social media efforts -- looked that looks pretty good we've been over their quite a lot to what quick question about the -- -- cancer.
Chip Bok but is is top of the hot involved.
To mean he's got a job -- -- GNIC is Downey hundred expect agency go to the go to everybody in there everybody really your -- on a.
Correction above good to see it thank you very much much right should -- is EA it label's president good to see you.