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Mattel's Top Holiday Toys

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    Mattel Brands Executive Vice President Tim Kilpin on Christmas sales and hot sellers.

  • Duration 5:04
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A slot don't panic there's only six days to go before Christmas I sat down what -- tilted of Mattel for us special gonna have a holiday serious.

And -- how the toy maker's sales of faring.

-- this is -- I would say the retailers are original partners are being cautious.

They are are watching what's happening with the economy what's happening with consumers and they're being careful.

And we're all watching to make sure that the consumers will come back Christmas will come of course you know and toys are generally speaking.

Recession resistant if you will -- there's always going to be Christmas and something under the tree.

But we you know -- cautious is the word.

So what one of the hot sellers this here for -- for the full Mattel we have a number of items are doing very well for us this year.

And hot wheels wall tracks so tracks that you could actually put on the wall hot wheels video racer school -- you can actually -- -- -- technologies camera that you can actually put in a hot wheels car.

And then races down the -- you'll get point of view footage.

From the camera.

That's what can -- and its customer it is at a very very -- -- -- -- version of that you know Vietnam a classic game bid you put a twist on it.

Yet forty -- forty year old a brand so kids have been playing in -- in and playing you know for years and years.

And and now we've created this character -- -- That actually pleased with few and then you can put special information and -- -- -- again and then also your own house rules so the way you might play -- We'll change based upon more moderate tell you to do it -- have seen the commercials you know jump up and down on one leg in the -- -- whatever we're very -- rules that you dad's an enormous amount fund -- tele sales globally are huge brand.

Are you seeing better sales and some parts -- the -- and -- -- -- -- very -- sales in Latin America -- particular -- -- very strong -- and Mexico Brazil for example.

But we are seeing strength around the world and Asia Pacific we're seeing strength in Europe this year actually.

When you look at toys -- kids these days is so hung up on video games how does that -- into your marketing.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- Frankly -- -- for kids but the challenge for us is almost to find ways to bring.

And the life and new -- new technologies and that's what we did something for example like our redesign -- at some of the so we have here is you have actual real -- here that this comes with -- you can actually go -- -- Create your own styles -- looks for that hair and creating hair extensions then that either girl -- -- herself or the Barbie -- and where.

-- -- actually comes with here that you actually print you put it through the printer to say that -- come over the designed and you put it through -- rate.

In in.

-- and tailor it to anything you want absolutely and so again we'd be challenge yourself look for ways to bring those new technologies like.

Kids are very tech savvy -- digital natives and so we wanna find ways to keep these brands married to new ways to play and Bobby she's looking great for -- continues to be absolutely Republican and one of the absolutely 1550 plus years.

Well I think that what about new toys -- -- -- -- classics that you always looking for the for the next big hits and how -- is that well it's very hard but we're very excited this year we've got a new brand called monster high.

And so it's a whole new series of fashion dolls and apparel and accessories that brings -- life.

He's he's -- kids who were frankly the the offspring of the climb on for a and characters who go to this high school and we're -- well.

To to take a business and and companies to really cut backtracked.

Good news is that something -- having to do is he's great in say well we don't -- price -- appropriately according to to the strength in the of our product onto of course with each other and and in bringing those those products -- -- -- it's been a very heavily promotional holiday season so far -- see that.

Decisions because they may -- -- -- you guys political Laviolette I'd get them -- kid and I felt like -- obviously that's me my children thank you so much for coming here they shouldn't think you've ever series continues this Thursday Sony playstations.

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