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What's really that wrong with -- some of the most brilliant and successful ideas -- first -- -- Like the first guy -- thought of putting water in a plastic bottle and selling it or Steve Jobs from getting rid of the computer bows to digital music to putting a fully functional computer.
In a fault or Rupert Murdoch who runs our parent company.
Remember they said he was sane when he decided sort of fourth television network -- Fox News Channel.
We'll GoDaddy CEO Bob Parsons has -- the entire empire on being zany anything's that's crazy to discount zany right Bob.
-- I think it is and you know you know you can call it zany -- -- -- didn't notice.
-- called it you know don't what it takes to date to get your message across and get people's attention not agent David.
And there are two kinds of saying you like obviously we don't want reckless Zain we don't want it the president the United States -- -- Finger on on the red button to be to be reckless but thinking out of the box zany.
When people really think of things that have never been thought -- before -- they're often called zany right.
Well that's that's exactly case -- what we did our first Super Bowl -- And 2005.
I was considered you know you could call is eighty Freeman advertising going to Super Bowl being a small company.
But we did it and we did an -- that many people.
You know considered that was just outlandish but yet worked.
And it worked -- -- -- market share went from 60% before -- David.
The 25% after it and act now that that is now taught most college advertising textbooks so I'll work like -- charm.
It's extraordinary -- headed by the way did you did you actually think up that idea yourself -- did people try to talk you out of it.
Well you know yes as a matter fact of what our advertising agency at first wanted to soften it a bit.
And we we decided not to and then you know we'll got on the same page.
But you don't very few ideas great -- as a business go to any one person I was involved in it but.
You know a lot of -- attributed.
Now we're been focusing on business of course it's a business channel but -- -- take the example Ronald Reagan.
You're former marine when when he said we couldn't beat the so whatever we don't just have to coexist.
With the Soviet empire we can actually -- it's an evil empire and we can be a lot of people called him.
Zany for that idea but guess what he actually ended up forcing it into a quarter so eventually it was -- Well you know he's saying he's -- -- the whale didn't you know everybody thought would repeat the Soviets you know you have to beat -- -- battlefield.
And he figured out which is needed that helps but the -- -- what -- we've broken quickly got way we did -- bailout thing but it's one thing we can do -- David we can spend money.
Now away and when somebody calls somebody else that he very often they have a short term advantage because you know that that diminishes a person's value women in in everybody's mind they think oh well -- -- -- -- can discount him.
Is there -- -- that you if you are called zany as you certainly were to be any can you take advantage of that may be when people think little love yet.
You can you have warm and room to maneuver.
Well you know I I think so but why don't colds -- today I'd probably get it but it's overtaken netlabel opened me up but.
To be an example when when we ran our first ad in the Super Bowl -- bought two spots one of the first quarter -- to two minute warning the first that brand and fox.
Sports pull the second ad ran at his place and our network dad of all Homer Simpson stab at a baby and they said -- -- which is inappropriate for television.
-- rather than retreat and try to justify we embrace the fact.
And every -- made it a point that that's what that's what happened that's how we advertise that's -- go to continue to advertise.
-- -- -- -- look at us now we went from.
May be about does 6070 million a business that here what we're gonna do over billion dollars sales this year.
While by the way that turned into a viral I -- I guess in a -- you guys were the first ones discover what a viral that is right.
Well you know I don't know if we were the first ones but we're certainly -- -- bandwagon yet you word out again bring it -- that that presidential -- if you can -- for second.
What do you think Mitt Romney is gonna get out of calling calling his opponent -- zany is that going to be ultimately good for -- or is it gonna stick their charge in a negative way to new.
Well tell you what there's a lot of momentum going for -- And you know if if if we need anybody and and the White House now it's somebody that's gonna be different.
Somebody's gonna be like Harry Truman was of somebody's gonna be like Churchill when when not England needed him.
And I'll tell you what that company new at a news gonna be a little zany I'll tell you what Ritalin -- -- -- By the way we've got we've got a former Obama economic advisor coming up.
-- why do you think it's happening with the economy because we have been having some good economic news recently.
You don't what we have then.
And and you know I'm I'm very happy and excited about that but we got this huge deficit we're what we're looking at David.
And and we've got all the problems in Europe that have yet to snowball over here.
You know keep in mind that most of China's exports go right.
And a lot of -- exports go to China so you know China scaled back as Europe slows down you know eventually snowballs all over the world.
We haven't seen any of that and I'll say what brother its common.
Are you keeping your powder dry you give -- a big cash reserve.
Well you know I'm mob run a -- business like always run -- -- -- height of the recession we grew by 22%.
And not that we just that would some drug veterans of what -- Now I gotta ask final question what about the Super Bowl this year you gotta you gotta spectacular -- coming up.
All we got to adds that the -- and they feature odd that it got and -- Gillian Michaels and I got -- I assure you they're totally inappropriate.
Thought we would we would expect nothing we would be disappointed if it were otherwise great to see a Bob -- -- That's upper -- you David bye now deliver video to show I appreciate you coming up well while.
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