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Leapfrog CEO on Holiday Shopping Sales

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    Leapfrog CEO John Barbour gives his outlook for the holiday season.

  • Duration 3:58
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It is becoming one -- -- -- that you have to have a leap -- leap.

Pat explorer is jumping off of store shelves and heading.

To the top of many kids wishlists joining me now with his outlook for the holiday season John -- -- the CEO.

Of LeapFrog and is 99 dollars how ourselves right now -- yeah.

That's cells are doing great thank you show how you.

John John can you hear me.

I can you get a rates a -- sales right now because I know that's.

You know is is a good price it's 99 dollars it's a it's a great deal obviously.

And the kids in the like it but you finding that I know that the iPad is a big company -- -- competition for you.

So are you finding that the leap -- is actually performing -- the iPad during the month of December.

Yes some in the leap pad is the hottest product that on the marketplace right now.

If you remember when united -- tension I predicted that leap pad was gonna be one of the must have products this holiday season.

Because that kid testing -- developing it was just off the jobs.

But none of us could have predicted just a whole of the product has become in the marketplace that's -- -- example consumer reports recently did a survey where they found that.

14% of Americans were planning to -- belief that leap pad as a gift this holiday season.

All right -- and it is again you know if you look at those they're selling -- the companies that are selling it got Amazon.

You've got Best Buy any news -- target Wal-Mart.

Have you Benjamin channel checks with your partners with your resellers what are they telling you about movement right now for the for the for the site.

Well -- -- the movement has been exceptional in fact.

You know -- Catholic any revolutionary technology products the problem actually -- -- supply rather than the -- and it's a little bit legacy of those lines that had apple stores well I was in the stored on White Plains and Saturday morning at five -- in the moment.

And the world or forty people lining up to -- to get a leap pad for the holiday season.

About it well that certainly is this is going to be hopefully good news for you I do wanna ask you we have missing a little bit of pressure with regards to retell numbers and there's been some concern.

That all of those folks that went out went for discounts over Black Friday even Cyber Monday.

Are done in fact -- surveys have 40% of shoppers are done.

With their holiday shopping -- -- worry you at all.

And now we're not seeing that I think it's important to recognize that.

With Christmas following in the sort falling on a Sunday this year there's actually an extra -- -- -- shopping this year.

And therefore that usually leads to sales growth in the marketplace and let's not forget that -- still eleven big shopping days to go in the season.

All right sales did build for you in the third quarter in net sales were up 9% for you so certainly you know the third quarter looked fairly well and and for you I remember our conversation.

But for the fourth quarter -- you -- -- up projections at this point.

No we gave guidance third quarter call.

And then we feel pretty good of of that gangs -- and it's important to recognize you know where it would given guidance yet have a net in come.

Up -- in about seventeen but -- between seventeen and 22 cents vs eight cents last year.

And that you know with the with the current sales -- -- feeling pretty good of of those numbers.

What is the youngest.

Age.

Of a child but is using built the I believe -- right now.

Well that mean the Cory age band is really from about fitting -- up to eight years old.

And I think the important about a really he -- -- it's it's not just -- about the hardware.

It's about the contents beheading that and no company's one more -- from consumers and educate those.

For the content that we deliver on the leap pad you know for example -- -- over a hundred games puzzles and videos.

That provide -- -- fun and yet deliver important lending that changes children's life.

John Barbour the CEO of LeapFrog outlook talking get -- -- first quarter John and see how things went for you and your company thank you John.

Thanks you know happy holidays.

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