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Oli Valur Steindorsson, Umami chairman and CEO, on how his company farms fish sustainably, and the growth of his business model.
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He money sustainable seafood is taking the industry by storm changing the way blueprint -- fist and farmed.
Trying to bring back this -- -- this from what the World Wildlife Fund says is near extinction.
Joining me now to chairman and CEO of U mommy.
Ali bourse by -- and Ali let's explain first of all how does your company weren't tells a different then like farm fishing for -- catfish and salmon you guys do this and big open waters like the Mediterranean.
And in the ocean how do you do that -- The difference between traditional farming in our operation -- like a hybrid wolf fisheries and our local tour.
Still the holy grateful for two and of his gonna close life cycle has not been.
Fully.
Don yes soul would be doing tests if his life.
And transferred tool cages and keep the -- -- -- -- fears it would basically.
Take let's say one to -- and -- folded in size in the time.
Now of course the bigger these -- get them in the longer you keep on the larger they've become and the bigger they become a more valuable they are.
From an environmental point of view though is this you know it sounds weird that you have a cage in the Mediterranean or are somewhere in the ocean.
It's a really big enough you know to to have sort of a sustained business and -- business model.
We believe so -- it reveals -- we have proven that you know with quite significant increase in revenues who's who went public eighteen months ago.
Right I mean I looked at the numbers and it's -- does not the sort of meteoric your revenues are up all the time huge huge numbers now of course.
The Delaware bluefin tuna.
Your primary market is Japan right now I mean -- it's you guys can't sell enough of the stuff.
Correct two currently in 99% below particle floor -- -- -- secret.
Mainly for Japan and we are still.
How can a -- apologizing -- customers who was we don't have enough products or.
And -- is that commodities or follow the supply.
And re trying our best to innovation and new technology.
Tool bring -- the laws of supply and we have healthy growth let's say 110 to 5% to annoying and increase in revenues in the last -- And we put to -- hello at least 30% this year.
There's no difference in other some people in this country say like farms -- doesn't taste the same and that's and at the same nutritional value.
It could could someone says about your product.
We have been working in this for many many years so both -- -- and Aaron song technology experiments.
We believe we have almost eliminated the difference so this is possible.
In -- case everything is -- look on equity feet that you're not only with so are being sent -- -- -- -- to logic fit our fit for human consumption.
Alan -- to go what do you see this company in terms of impacting -- -- you guys haven't tremendous growth with the company itself but.
Could actually have a positive impact on the world with respect to use food supplies in the futures this sort of the wave of the future.
Not just from a business point of view but from humanitarian point.
Absolutely we are very firm on the belief that open most of farming is doing a way to go for the future.
Because.
This space in the protein needs of the human race is going off every day and the best way and the -- -- efficient way.
Is for mobile open ocean front also for you guys are -- -- done a great job congratulations Ali Dolores -- person.
