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Retail Sales Disappoint

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    Independent retail analyst Marie Driscoll gives her outlook for holiday retailers.

  • Duration 3:32
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Those hearings but we're focused now on the markets because it has been a fastening market think first this -- there's -- -- all of you.

There was a major shock today to investors that happened this morning when the government.

Released retail sales numbers for the month of November despite the -- -- -- Black Friday events retail sales rose in November at the slowest paced.

And five months and completely missed the expectations.

Joining me now with her response Marie Driscoll independent retail analyst formally invest in -- Marie what happened.

Well you know November started -- slow down.

And -- -- on the ramp up for Black Friday retailers mark down prices so much that.

It didn't -- they may have had unit volume but it didn't show up in the sales -- so what's the margin this is the fear that many more concerned about we saw those big discounts come out from Black Friday even Cyber Monday.

Was margins are gonna be -- that -- saying that is that is the case now.

But you've also said the U police still five to 7% growth for for December are you gonna stay with the sustenance -- -- to seven for the whole season yes.

And -- that we have an extra day this year.

We have if the weather if we have good weather -- we'll have shopping Monday the day after Christmas a full day off from most people.

On last year they couldn't -- if you remember this.

The snow in the northeast.

And so we think shoppers will go back with their gift cards -- exchanging gets.

Retailers will probably set new merchandise.

And he choppers will be in full price.

-- America's Research Group has told us that 40%.

None of those surveyed have already finished their shopping that is that is detrimental to the season.

It was 29%.

At this point in the month of December last year.

Big spread big difference it's not a -- yet.

That doesn't sound good on the other hand when you look at what their research group has come up with in terms of the amount of people that -- postponing until the last week.

That's up year over year of that ten percentage points.

Let's talk about some of the names that you -- -- gonna be retell winners despite the negativity that we've gotten today he's still say that some major that.

Companies are actually gonna be.

Winners right and these are -- top -- things that you like you like Amazon okay not a brick and mortar like an online name until like a name like Amazon.

We see decreasing the big boost there.

Yet Amazon is doing fabulously.

On each day there adding new contents -- -- their offerings.

And getting easy place to shop.

Great value proposition and it probably will be there on time if you buy it before next Wednesday and Thursday that you you also like some of the -- pics that are in the luxury space -- -- particular you're still standing behind names like -- Tiffany Ralph Lauren.

Even Macy's which -- cannot be a luxury name but let me ask you about Tiffany the quarter was not good for Tiffany they got a lot of pressure from the street.

Another is concerned about future growth at Tiffany how do you respond well actually the quarter -- the quota is okay they really eat numbers.

At that point on their call was that.

Current trends -- weak.

And current trends -- weak because the luxury shopper.

The high and shopper is impacted by the volatility of the stock market not month correlates with the -- their shopping.

But still benefit from.

From on the luxury -- abroad and real quick we youth retailer Abercrombie and parent enable our Urban Outfitters are still sitting behind this group.

A -- you still like in this apartment operators -- the stock is.

And jumped after the bell yesterday about nine point 6% and I watching it today wholesaler that's okay car right are right at retail analyst Marie Driscoll thank you very much Marie.

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