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I took him back to -- here.
E-commerce has taken off we saw we -- on Cyber Monday people shocked I tell you I -- I didn't think I would but it did.
It was a -- -- -- this right now founder CEO bottom -- glad to have you back again for having me Tracy.
The wind e-commerce business interest me in that there's so many rules and regulations.
You can't find wind cross borders -- -- how did they do this so first of all with a major growth has been e-commerce -- E-commerce wise in wind has been at the winery level attempted to Napa -- is this week one said that they had triple.
Triple three -- that Swanson near three X their holiday sales.
This November year over year and into other premium Napa winery said they've seen high single digit growth year every year said that.
Because wineries already can ship across state lines so far the -- -- are enjoying most of those.
Most of the growth but I -- predicting 2012 because of some recent regulatory changes by the California alcohol -- control we'll start seeing that growth.
With more traditional retailers.
I that I think some some of which -- not even exist yet but why why was there.
Why was it being prevented in the first place because it's alcohol new.
News -- the million dollar question yeah see and so well why is it harder to order one online and then firearms in some states like.
Can't answer gets her face steroids terms lots of things -- because we think it's in a whole long conversation that effectively it's this notion of the 21 amendment.
That was the outgrowth of the repeal of prohibition set up a three tier system governing the sale of alcohol in this country -- effectively shipping wine in this country across state lines like shipping to fifty different countries.
And -- stay on a state by state basis -- are different.
Plus it's that simple and -- some states that the grand home vs beer wholesalers and America Supreme Court case in 2004.
Made the decision that -- every -- -- -- states is up to you but if you're gonna -- it in New York State.
Did -- or if you want otherwise come and you got flooded out or cynically if you wanna -- winds for the Finger -- Long Island -- a lot Mittal another one in its associates.
Became more open after that Supreme Court case some states became more closed that -- Shake out of the 21 amendment vs the commerce clause.
Still hasn't totally happen because there isn't still a single national retailer for wine I would argue there could be one or more of those up pop up -- 2012.
A single national retailer with a look at -- then.
Like an Amazon like him like a flash sale partner I don't know I I can't speak to whether or not Amazon -- get back into this game or we think about it but.
They were pretty it was publicly known -- they were very seriously thinking about it back in 1990.
There's a lot of them now on the web that's you -- -- wind from the you have these constant limitations because it's state by state.
Do you think though that I mean much like anything else in the -- world.
This these -- gonna wanna get in on it and you're gonna see sales -- an Internet taxes really.
Hit the roof spend -- -- shameful that Tracey I'm finding -- it's gonna be tax in states can make.
More revenue from a I'm fine it's gonna be regulated and -- -- have to be signed provided someone over twenty want.
My issue is is that why shouldn't consumers have the freedom of choice.
To get wind that they want they might have tasted in the Napa Valley -- they might have tasted overseas why and that.
One retailer like Sherry Lehman might have a New York City and there -- state like Texas and they can't get shipped to them that's ridiculous.
Yes the because it that it interests me that there's these limitations on it when as you say even get a gun.
I know I can look at -- oh yeah I mean -- The legal stuff.
Or illegals up whatever you wanna call it is available everywhere but yet why does not -- isn't and it's because of this puritanical notion that and that was -- the prohibition.
And there's this fear mongering that people that kids are gonna get it and they're gonna get drunk off -- -- you can't control you know what.
I'd be very surprised if they were first of all you can't control it because FedEx and UPS are required to deliver it to someone over 21 signs Ford and they're not gonna take that risk they don't need to.
I don't know many children who are gonna wait for days.
Apparent -- -- and cough medicine person could look cumbersome giant problem so OK so.
This is gonna be this could open the whole industry it really -- and it should so what I would love to see happen is that.
-- -- the original model mature actually an e-commerce company where we had did what I hope that we may or may not bring back in time we delivered wind tailored to people's personal -- we created a bottle that's why registry that actually still alive but.
Power by Sherry Lehman.
What's interesting is is that what we did was we didn't own the wind.
We were a -- we -- like Expedia dot com or match dot com -- wind we matched the people who own the wind the wineries in the importers to the consumers and everything shipped legally.
Through the proper legal channels to get back to the can to get to the consumer in each given state.
So what would that was approved for 99 to 2009 and 2009.
California alcohol -- of control sent out an advisory calling into question that third party model.
And just this last month.
Under the new leadership a Jacob apples and that they actually read they they really be repealed that.
09 -- three and now they're saying as long as you do things legally and by the books in the licensees actually control the sale.
Mean the winery or the importer or whoever else is the legal owner of -- product could say you know what this isn't this is illegal on not gonna -- -- for you marketing company.
Which of course they can't right then it should be located.
-- I'm really pleased about that I think it opens up the wide wide world of what he commerce can be I actually think to any public enemy a breakout year for wind e-commerce.
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