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The -- New Year's -- time for businesses to sort of reassess.
What they've done right and wrong and maybe work on some of their relationships -- which is where you come in.
So you're not -- brand expert author of the book brand turn around and you tell me what.
-- businesses do if they wanna -- of build their relationships out extend their network in the new year.
I will first of all you know within the next week everything's gonna have pretty much slowdown and last year our retailers so it's a great time -- look back.
At what has worked for you in the past in what's working now and and setting some goals and coming up with a game plan so where a lot of people.
Set resolutions to lose -- in deep personal things.
I encouraged on to Pernod.
And -- it what they can do better next year and get tighter to their customers build more loyalty and it's really all about creating a brand that people want to buy.
And me talk about and make your marketing consistent and expand on that a little that.
Well -- -- used to be fewer small business it would be tasked to compete with that -- large company and produced cool marketing materials and business cards.
But now big retailers like Staples.
His train their employees to be experts so that small businesses can take advantage.
Going -- and ordering.
A custom thank you card to show how much they appreciate a client or doing some sort of calendar that.
It's geared towards their customer needs -- small quantities having a lot of really advanced.
Technologies low cost short turnaround and these things used to not be available for small businesses but now.
A small business owner and not -- -- I'm -- You can play in the same ballpark as the big competitors so it's a really exciting time to be a small business and not to -- -- In America.
It's not happening here -- the talking about anything being a good time to be anywhere in business in America are announced let's at least get to here.
-- do you think you talk about is making yours what does that mean -- is would have been.
Making -- yours is a bad being unique and distinct and a matter what you do witty about pet shop or around a car dealership.
You've got a lot of competition and it's very likely that your competitors are all saying in the same size and they look the same and then the client decides who they want -- then on price.
So if you brand yourself well and you create -- down and relevant marketing materials that are unique and distinct.
That -- your competitors cannot copy that can really be an advantage in your brand we'll stand out so.
There's really four main tips that as businesses are -- at what they can do next year.
One is looking at all the ways that you can personalize.
Marketing and communications again even -- -- -- small mom pop shop.
With the technology and digital print name like you could do it Staples.
You can do a lot of cool things and make them feel very personalized.
To a customer which makes them feel special and then they'll be -- -- you.
You can also really stand out by being distinct and doing things that are -- -- so even.
Where a lot of people -- gonna be sending out holiday greetings.
In December -- PM maybe skip that time period and he did the second week in January and then your message is going to stand out any decent kind of cool card about the new year verses the traditional holiday Christmas messages.
So I recommend anything that she -- did its unique -- district different.
Is gonna make you standout and people -- another issue.
And there's a lot of clutter out there and small businesses need to be noticed and having consistent marketing materials is is a big leg up on that.
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