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Ariane Goldman is following her success in the bridal market with a new line of chic maternity wear.
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In the -- planning her wedding and Goldman found her business creating a gorgeous bridesmaids stressed.
That to be transformed into more than fifteen and different styles and could also be -- after the wedding was over.
That was three years ago and since then her line two birds has taken off.
Raking in over three million dollars in sales this year and now being sold internationally.
Today an -- -- has created a second company called -- this time to brainstorm happened during her pregnancy.
How to offer maternity -- they -- can be worn during and after the pregnancy.
Arianna is in studio to give us an update great to see -- So a lot of happens writes it's been quite a couple of years what should -- -- first addition we talk a little bit about to -- that the success of two birds are what's been going on so.
Last we spoke had had in New York little studios.
It happened since and I took the -- from the concept to Sydney Australia and open a little stand island shop and -- house.
And then from marriage to lend any Nottingham and -- now as well as Los Angeles.
So is always the same jazz JG different colors for different C -- or is it I -- to order -- -- its order of 92 when he colors and four lengths and I venerated wits but armaments like roses and and different kind of embellishment on the bottom for the most part I really don't wanna take away from the integrity of that of the product and the fact that you can Wear it again and you can -- it anyway you -- How -- you gotten so much distribution.
So currently -- 80% of businesses direct to consumer so I entering a market and I -- the wedding market and just make really strong alliances within each region.
And -- girls get that you know get when that this concept to south and -- -- and feel the product.
You know one -- and talking to needs to eight dresses purchased for their wedding -- warm viral concept that spreads itself.
OK so I mean you do have sores that are selling products as well -- time for me to stores in the last I just recently signed a big deal with Nordstrom's now on Russians is is carrying two birds.
And we have stock as a cost world in Ireland and some other European countries as well as -- to from parts of Canada.
Now it sounds like you -- extremely busy over the last the -- areas.
And then you have had a baby -- a little girl congratulation.
In and so then you decided to service sucking company.
Yeah and because I didn't have enough time exactly around when I was pregnant I noticed that there was a similar void in the market for things that I can invest and and spent a lot of money on -- actually -- -- after the baby.
Just like when I was bridesmaid and that's how to vs forms from that you know just not going to spend much I just have a number where gas.
Well as pregnant and I really saw that there was nothing out there for women like me who want to feel stylish while our bodies were changing.
So let's talk a little bit about the scene that kind of connects these two businesses so when you where.
When you are planning your wedding you wanted to find a bridesmaid stress but lot.
-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- So wanted to create something that they can -- again and feel beautiful and style they're unlike its Yahoo! aren't individual styles with hatch I thought some more boy were -- just you know -- pieces that I can feel beautiful -- and I -- -- department stores and online.
At 2 in the morning and couldn't -- -- thing.
So hatch is now need presenting fourteen key pieces to women saying hey can come to -- an obvious solution here and actually stay in your closet for after the babies born.
Do you think having a successful small business do you think it's all about finding in need in the market.
That's what I gravitate towards but it's quite towns and it's hard to market I I.
Find areas like -- and attorney that aren't very high fashion so a lot of the high fashion designers can stay away from these categories.
But that to me is where the opportunity that's when I talk to -- a few years ago you're at a small studio you were just starting out you're really expected to get going.
What have you learned in the last three years I mean so much has happened here in the last.
Yes how much and I think he met any guesses -- confidence -- a little bit of wisdom.
I mean I haven't had really an endorsement at down lot -- work on my town.
But -- -- do meet with younger people do wanna start -- -- business it's really about.
China have sorry no fear and I think the reason -- -- -- -- second ventures because I've I've learned so much from my first one that.
If you must feel that.
Not to be cliche but if you build -- they'll content and them and saline into building things now have the confidence from two birds to kind of support me through -- and when I check.
-- in three years from now is you can be on your third company I -- Syria odds and are now I ask.
Potentially hopefully hassle B -- -- a little bit bigger and and I think it has a lot more wingspan -- hope they'll be doing -- -- stuff with us rates I'm excited to see average saying and that's great to see you thank you so much for coming and thank you.
