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ICM Registry CEO Stuart Lawley on selling .XXX domain names, the top one selling for $500,000.
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-- looks like dot com dot edu and dot org just got some new company on line at its name is dot triple X.
It launched today with all kinds of advertisements and billboards in this -- from the company's new marketing campaign.
It's -- banking on this statement to there's gold in them there hills.
-- -- -- he ever all over this story joining us now out of Fox Business exclusive from Boynton beach Florida Stewart -- the chairman and CEO of ICM registry.
The brains behind.
Xxx dot XXX -- you -- ten years to get approval from the keepers of all kinds of domain in.
Internet abilities to make this happened today it went live.
You tell me how's -- going how much have you sold to you looking computers and seeing how many of these domain names are being gobbled up.
Hi -- thanks for having me on the show actually are being tied up -- me do ruled a I got switched on around lunchtime.
The only reports I have is that they registrations were coming in in the tens of thousands.
So I'll probably get and updates at the end of the day but.
Things are looking pretty good.
Well you can do the math yourself folks that in the tens of thousands I think the average cycles anywhere from between sixty -- a hundred dollars a year to register correct.
The up the truck okay but you open this up early to the industry and -- talk about the adult entertainment industry and anybody who had a trademark that they wanted to protect.
That was a -- I believe within the past couple of weeks.
You sold some of these domain names for 500000.
Dollars what went four -- six figures.
Yes -- as several names Liz.
Colby and Fisher well -- not to produce -- to gay -- -- collects for a 500000.
-- under another name was sold for 300000.
About over a dozen names -- for a 100000 dollars plus.
Which were pretty unprecedented for a brand new -- -- let's turn hadn't even launched.
We had yet -- dot gay dot xxx 500000 I -- fetish dot xxx went for 300000.
She balance -- emails -- -- that Redford to undergrad I think this is real money you could really be in for some big bucks but.
That there's a little bit of controversy here aside from the fact that there are some people very concerned about what their children might just start throwing in xxx and starting to have access to this.
You have the adult industry it what it comes to what that the online world Manson which is Luxembourg based company.
They are worried that you have a lock on this they think it's -- -- what do you say that these criticisms.
You have the that's -- -- fact criticism how how -- a new the new top level the main -- -- could on anything dot com miles over a hundred million registrations.
And you know we're looking to you'd have -- excuse several 100000 registrations.
Maximum sort of it's we're -- -- would you competition for dot com.
Long overdue again you fought hard for this for about ten years with -- -- the governing body of the Internet.
Names up so so we -- to just explain to people.
You go on www.
By dot XXX and you can enter your name or anything else and see if it's taken already.
We went in and of course we figured universities would be very concerned they wouldn't want their name miss -- so we saw that Missouri was taken.
Missouri dot XX XR Iowa State dot XXX.
I tried UCLA it's taken duke is taken so you're looking at some of these names that are already they were Smart enough to get -- and then jump on it.
By the way the process opened at 11 AM eastern time.
I personally immediately what -- -- it was hard enough for me to get Liz -- dot com and it was available.
I spotted out I don't -- my wife facing used firfer you know dominatrix stuff for -- not not that anybody would want -- really see that but you bought your name.
Stuart got thanks my whole crew was laughing -- -- That's right was nobody wants to see him back to let the door -- you bought it what celebrities we checked a couple of them like the -- dash fans are already taken in the Ashton Kutcher I don't know they took them themselves that they were Smart -- -- to get in but.
Did you -- of telegraphed this to the world that you might want to pick up your name.
Yet but no sentence -- -- certain names particularly celebrity names on musicians.
We took certain names out of circulation before the launch of the registry.
So we did our best to very reserve a lot of celebrity names that it is the last thing we wanted to were any cases of cyber squatting we have very.
A stripped down to cyber -- rules in the registry.
But that was the kind of publicity that we can do without so we took the proactive step over you know removing his as many as we could think of -- -- Yeah that's good mind what might lose -- dot com was cyber -- it's highly annoying to trying to get about -- -- -- -- -- my name but.
Let me just just -- paying for -- content there is so much that's free up there we've talked to Larry Flynt of hustler about this.
There's a lot that's out there that's just completely free how are you going to make money aside from just simply registering these domain names -- a hundred bucks a pop mostly.
Sure what we're working with the industry and a lot of the free content unfortunately house being pirated by the -- And sites on the adult industry is -- its -- stolen and so will work cannot on the innovative.
You know takedown notices and intellectual property.
Protections that we can work on behalf of our issuance so that is a big -- face in the industry at the moment.
Stuart you know an interesting job I must think it did get married want to consider is when -- -- -- little child.
No absolutely not my previous -- was in mainstream business.
I had a large business to business ISP in the UK.
But when I looked into domain names under icon bringing on new domain names.
This obviously struck me as potentially that -- largest.
Opportunity that was -- Well you've already made twenty million in revenue and after today with a lot of people registering their names on dot XXX -- will follow up and find out how it's going thank you very much for joining us.
Fantastic thank -- Stuart law only the chairman and CEO of ICM registry dot XXX and by the way his name is taken --
