Buy a Little, Give a Little
Online retail platform allows consumers to buy holiday gifts and give back
- Duration 7:16
- Date Dec 1, 2011
Online retail platform allows consumers to buy holiday gifts and give back
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Did feel a little bit more optimistic I think this year we saw -- retail numbers at least Black Friday sat in my name more people get out shopping but may be should be -- given a little too.
Adam Ross is -- this right now founder of social -- down in Atlanta Adam think your view invest in bringing this US before we start talking about.
This you know the the economy and whether or not people can afford to give tell us what social -- does.
Shear thanks had -- -- a socialist is an online retail platform that allows people to.
It empowers people think give to their favorite -- simply by shopping.
So the it is this holiday season people are you know we saw over the holiday we can people spent twelve billion dollars.
Online -- -- three billion dollars or rules that.
Take some of that three billion dollars in shifted back to nonprofits.
OK so -- scooter around website before and there's you do you have some big a lot alliances with some big companies.
Yes -- yes we've got hundreds of retail partners you can shop with.
Everybody from target and Macy's so Bloomingdale's and Nordstrom's.
And they get a few -- -- we set this up the gaullist allow you to buy the things we need every day.
Or maybe for holiday shopping in this case and then you know a little piece that community take and they -- to whatever cause they care about.
So the -- say is social best dot US.
Master John put up right now and a -- I do then I'd go to -- go to your site to make the purchase rate like I don't.
Go to target.
There's a couple is the -- around -- not easy come to our site and you can -- after you log in.
You can't search hundreds of retailers you can search for the products he -- we give you the best prices and any coupons that are available.
The new feature we just that it is a a browser -- that you can install for either Firefox or Chrome.
And you never have to come back to the -- again you simply -- right to target -- best firing his places.
We see that purchase happen and we automatically credit your account.
Hello so what do I down -- -- my computer and then you know.
Then I'm part of your whenever little circle.
And my count gets credited.
And then -- -- -- this account I get credit they get would ever be small percentages in my purchase rate.
Who credits my count because if I die from Nordstrom's let's say is that that's -- on -- site.
Does nor shows fill my account.
-- do you.
-- Nordstrom's paying for that -- Beginning wanna buy you know viewed by their jeans at Nordstrom's.
I think right on the reforms is -- about 3% back.
On all -- -- fifty points I've heard from them.
Yet it's it's 3% funded by Nordstrom's.
-- -- takes 3.5.
Percent and this Dell again marking up 3.5 percent.
-- and that's only guardian spends if you ribat underdog -- -- he's still spend a hundred dollars.
You'll just get three out of fifty cents to accumulating your account.
The notions puts 3.5 percent in my account accumulates and then how do I.
-- you know where I want the money to -- We don't lower your commodity -- you know -- all the way to get and that's that's part of the beauty of our platform.
So as your shopping.
You lesson Nordstrom's he -- -- -- target your money just a cruise and then from there you can get any of one point five million nonprofits.
So if you wanna get to your local humane society you -- -- -- Red Cross.
You decide when you wanna give how much you wanna give.
And -- we also can share that stuff with with your social channels is that a charitable contribution from either -- Nordstrom's.
It is it looks assured it is not a -- contribution for you at 08 yeah it's pretty complicated tax question but yet yet the right up for them.
So I OK so I don't take the deduction for whenever I donate.
Yeah I mean you have to be taking income and -- deductions so the effect is that you don't get an additional about.
Yes that is a good point analyst okay so whenever I don't get a deduction I didn't feel really good about.
Whether they are to get the feel great about your new -- right exactly and the list of cool I can -- donate money to is on the site.
Yet -- on the site there's a gives section.
And you can search to get -- and you can search.
By name by Citi -- the down by category.
And and you know that you should -- find -- -- McGinn from the united.
-- -- so they gave to the Los Angeles ballet company right or two year national Red Cross says the goes -- that's really.
-- hyper local and sort of national.
Ways he can give.
Let me ask you how did you find out how do you get these people -- say.
-- -- -- -- -- -- -- -- First yes we we we really leverage lot of we -- like an affiliate network of retailer so everybody from.
You know when -- recently saying -- Nielsen Merck Macy's so and so forth our apartment on my network.
We're actually building on and offline network as well -- be able to register your credit card gift -- in store.
Men -- money that -- Slowly but -- you -- -- -- to make a donation.
So you must some -- -- -- into -- executive officers and say hey you wanna do this.
-- the beauty of the of the -- side of things as we -- leveraged there'll affiliate relationships.
So it's it's a lot different sailed -- getting Norstrom on board to say every brick and mortar location -- Has to come here in and it was me walks -- you're doing something in the -- my world it's been very much more to pay for performance sort of model.
So effectively they're willing to contribute.
In exchange for people -- driving -- consumers.
I -- so it's almost like there's no risk and they get -- right right.
And the -- left and they get the so promotion of -- from doing good.
Again we pushed through people's FaceBook feeds and they earn money so.
If your friends -- that you're shopping and Nordstrom's and doing good.
They're more likely to -- -- and -- as well.
Right -- good PR I understand okay and then as far as the organizations that I can do -- to.
I presume you don't need their approval to be part of this.
-- early that's one of the feelings is we we -- -- it's it's.
Any registered Fy 01 C three.
Screened for hate organizations.
You can give to sell so we we don't -- to influence people to -- one way or another it's it's very much democratic process.
-- now let me ask -- how many people do you have.
I guess as net -- -- members as members ramp.
Yes and there's there's we don't tell membership numbers but but in the movement is picking up a lot of theme last week we set -- thousands of people.
-- and sort of week over week it's that the numbers are really positive especially during the holidays.
We got ten live.
We really started we we've got us a soft beta period for about.
For -- from -- January to September September -- we opened it up to the pub.
What do you you pretty much went -- in September and now let me ask you are you find in this.
We we are we on -- we funded this area yeah I am finding yes.
-- I had this -- -- we're like any other star group we have we have some -- venture money that that that's funding that the start up and we're we're for profit company.
Who really is trying to create -- real social enterprise so helping do good and create money then make money that's.
Weeks -- -- for -- so that means.
How are you making money on each transaction.
Yes so we make money for every every time -- connecting consumer with a brand we'd we get a fee paid by the brand.
We taking their money out of any donation.
A hundred or so -- consumer gets goes to nonprofits.
We make -- -- above and beyond that.