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Brookstone CEO Ron Boire on holiday hiring, spending and product lines that he thinks will be big sellers.
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Right chart of the world -- retailers celebrating I mean they really are celebrating record Black Friday and Cyber Monday sales leading many to solid November -- -- figures.
But what the first big shopping weekend come and gone can we tell us keep this momentum going for the month of December.
Front foray is he's CEO of -- and it's great to see you again we see this might mean my favorite holiday segmented and we now we have the best toys yeah.
You do have you don't get -- I was that you know lock into a Brookstone and a half walking into a lot of rocks times lately.
And Elvis noticed people sitting in those big massage -- play -- that the not buying anything that is getting the end that was.
You know sometimes you like -- -- do that you know enjoyed Brookstone and you'll come back combined eventually.
We always loved you -- -- -- let's talk about about your strategy for this year it's a little bit different than last year last year hired more than 36% above 2009.
-- you jumped in jobs.
Are you doing that this year because you see -- shifting -- into a mobile selling strategy you know war.
I think we're hiring smarter this year are our growth last year was a lot of pop of stores.
This year we've we take the best for those stores about a 125 and opened on and 25 seasonal stores we spent a lot more time on training.
He spent a lot more time on hiring associates of fronts wouldn't spend time and understand all of our great products and how to present those funds to customers and your point.
Mobile and mobile and and that's been a big part -- and you're not you're not gonna be jumping up by 36% for personal issue -- -- we've we've we've typically does.
As you've done pastures hired about twice the current workforce then we've open 125 new stores including three in.
Pop ups including through the.
Hey Jack and I getting -- -- percent let's talk about what is selling -- in the stores about actual products last year it was about the Bluetooth.
Keyboard for apple and -- -- what are your biggest selling products at Brookstone.
He brought a new version today you say again this product is gonna be -- so that the product.
Get even better even though the show show tune in just a second we have really hot we've got in fashion colors pink.
On fire if you wanna get online right now by -- selling fast white.
And any solid keyboard.
OK are you worried are you worried though and that was like about a nine dollar and -- Are you worried though that because of all the discount and we saw for Black Friday and for the weakening we're talking to -- -- a lot of stores are you worried.
That that affect consumers already gone out spent money in -- they're gonna pullback for the rest of the month well for the month of December.
I don't think so I mean we saw a lot of consumers are -- I think the big box guys did a great job over -- -- him and -- getting that those deals out.
We saw little -- on the mall early in the day and they came in droves later in the day summit in the numbers.
We're seeing tremendous results and e-commerce where people are I think.
Shopping a little bit smarter maybe.
When you have -- though right -- -- -- mobile lab we have on the iPhone -- people are using Matt.
For discounts for they're looking up there looking for information you know what.
You know what is that how does that work we're doing a lot with the Q are codes in our stores are catalog we can just half a -- -- get a video get more -- information.
And that's working very very -- force OK besides anything that apple related right now.
What other product lines do you think you're gonna be XL is what you since apartment like right yeah we're seeing great results in our massage categories.
You know so -- gonna loosen export -- this year which is doing very very well.
Are -- tech tech entertainment is doing very very well food -- is doing very well with everything a new patented wine -- automatic -- -- with the -- -- built into -- forty dollars to very strong them.
Are you finding that when you have customers coming in the store they are looking -- -- We do you know last week was all about the deal of you know -- had to be value oriented had to be aggressive push come to the December it's more about.
What we what I what I call value which is great stuff at a great price and I have some of the things to show that you can't yeah -- students -- that -- time he got sent me this this is -- holding up -- -- up.
Right but it's got a projector on that's yeah okay so this is.
You see the Simpsons being projected right out of my iPhone okay and where -- studio bright lights fabulous.
Results.
Here so this is this is it looks like a battery charger and actually -- a -- also will.
Project anything that's on your iPhone okay.
-- -- You know looking at the sales revenue wanna watch -- exactly a -- and by the way 229 dollars a practice is one of the -- successors visit right now between -- about -- What else direct and yet some of the new Bluetooth and -- keyboard -- -- -- since you're gonna buy a new and and and fashion colors to suite we now have these.
And well this is holiday -- -- -- but we have pink white.
The Euro could.
Very very strong and hold it up for everybody else that got -- the -- say -- real keyboard at okay I did I do have a -- my -- there okay -- never.
Now -- -- the next cool thing you can do okay.
Everybody knows that Bluetooth can be used for keyboards and and headphones and well just a lot of -- -- this is still 99 dollars so greatly improved and better better weather better keyboard -- the end now.
One one of the Britain what you're hearing now is -- transmitting Eric Clapton pilgrim.
-- -- from my iPad.
Two this new product this is called big blue.
Hi this is allowed division of -- a -- and so everywhere in the world knows that you can he's Bluetooth Bluetooth headphones we can also stream audio -- extreme volume music from your iPad to this and assist.
This is -- 149 -- thank you very much run ovarian kissing and if we're gonna rock it out a -- -- commercial break anything here from my great.
