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WSJ Personal Technology Columnist Walt Mossberg weighs in on iTunes Match, an optional addition to iTunes in the cloud.
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-- -- music storage.
Into the cloud and we have the inside statement we do indeed from DC and all things digital hard body Walt Mossberg personal technology columnist at the Wall Street Journal poll disregard -- comment about Santa Claus and just move on with his comments on iTunes match right ball.
I have to disregard a comment that.
Just me I've worked there for -- while it's just it's best to just let it -- and hope I do not just pretend you didn't hear it.
And we look at a clause here and now what do you think do you love iTunes match yes an out there.
-- -- -- really like iTunes match I'm.
Obviously a lot of things are moving to the cloud.
One of those is music.
There's a thing called music lockers week take all the music you own.
And stored in the cloud and then it will streamed down to or download down to.
All your devices.
But there's been a problem.
In order to get it in these music -- you have to go through long -- the use of up process of uploading.
Because upload speeds on most Internet network links at home are very slow.
So apple.
Has launched this thing called iTunes match where regardless of weed -- the song you could have even stolen the song.
You could have bought it from a different story could've gotten from CD it doesn't matter give -- 25 dollars a year now a month -- -- year.
They will.
Put all that stuff in -- locker in the cloud without forcing you to upload it.
And the way they do it is.
They already have the rights from the record companies to twenty million songs in their iTunes store so they just scan your computer.
You're right to see what songs you have and they matched them with them twenty million they have the rights to -- boom.
They populated a locker with -- music you won't.
It sounds.
Back to -- but what you did encounter some bugs and glitches.
Yeah I think it it peaked in particular using the iPad and I've can you just go through some of them and how much of an annoyance -- that they were.
Reasonably minor and apple acknowledges -- and claims it has fixes in the works bomb.
-- one is that.
It's screwed up the alphabetical order of the songs.
On might now my computer.
My -- -- it because it works on windows by the way not in my windows or Mac computers.
But I might -- iPhone -- -- screwed up the alphabetical order this evening know this and they have a fix for it.
There's another one where the album art either didn't appear -- cover art of the album when you're playing the song or it.
It appeared when the song was almost on playing that's another one they say.
They're fixing there also is another thing where EU may have had a song I certainly have for years that seems to play fine.
Bear.
Computers in the cloud look at it and say it is that there's a little.
Corruption of some kind in the file mean it's like invisible to you and so they rejected.
And what they're gonna do is tweak their algorithm so that it rejects.
A lot fewer of those songs but even with that there were only a handful of songs that -- it wouldn't take for that reason.
I just on all I thought it was it was good deal.
-- just ask you one big picture cloud question before we wrap this up.
Sure Bill -- that would be this I mean this is this a huge battle now -- is iPod came out it's that it's basically apple vs Amazon.
Is it possible to put one in the lead right now or how are you gauging what's going on and that is at stake.
I I don't know how to -- one in the lead I don't know what the numbers are.
-- I think it in and I think there is a huge battle.
I think it's -- on Amazon to get to through Google in their two yeah Microsoft has some stuff coming.
So.
You know.
-- there's that there's a battle for cloud services cloud storage.
Streaming downloading -- what kind of stuff.
And and you know these kinds of battles in the free market are good for consumers I'm here to get more benefits like it's a good example.
So Amazon Google start lockers but there's an -- problem apple starts one and they have this cool thing where they just match your songs you have to upload them.
So that's what competition does and -- that's great.
For consumers and right now I can't tell you who who's gonna win.
Good point about consumers I can't wait to start music is this solves a whole lot of problems I'm sure a lot more people have what about managing their music while.
Great to talk to you as always next time we talk about Santa Claus -- The -- -- please don't let trying all we're doing the best we -- but with -- and we had -- delta -- thanks.
