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J. Christopher Capital Founder Chris Burch on how anyone can turn an idea into a new business.
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Just what does the C in C wonder stand for well the answer were told by the guy who founded it is customer service.
-- wonder is the vision of our next guest a man on a mission Chris -- does not care.
What the economy is doing.
In fact he's in it to win it no matter what in fact he's invested in more than twenty companies and has just launched three new brands of his own.
He's not stopping there.
He tunes out all of the negativity he's founder and CEO of of course everybody says -- hurts Tory -- which you helped found of course with your ex -- -- and that has done phenomenally well you see the local everywhere.
But it's just sort of the tail end of what you've done your whole life and that -- start businesses.
It's actually.
-- disrupting trying to create trying to do something a little bit differently.
Look we're really excited about the fact that.
You know we don't look at the economy we don't look at what's going on we're actually very global we look around the world we say look.
Is the best time is the biggest opportunity ever per person start -- business.
We actually like to say who comes first is our customer and it's really really important to us so we like to launch in disruptive times.
We don't care if it's a great economy or bad economy we just have a lot of fun OK so big and keep your people say how can I start a business there's too much regulation now I'd I I have no visibility about there's too much uncertainty.
Is that legitimate or is that just winding.
Well I don't know if it's whining -- I think actually think there's so much opportunity out there I think there's so many people that.
Have an idea have a passion have a vision and a little bit nervous are always scared of risk so if you have a job if you have an opportunity if you working dated debt.
Come home come up with a Smart idea.
Put a little at a local Internet thing whatever you want to do like women I love you guys out there.
So many ways -- -- -- start businesses on hero and start small and build something great show your passion show your energy because OK so you've launched -- been part of some thirty businesses your latest -- see you wonder which you've got three locations Westchester SoHo.
And and and what's the third one you -- what.
What we're doing one outside of New York's focus on outside of New York City and and what is it we have some pieces that you brought in from them.
Looks a female oriented store that's high -- but the price point isn't.
Yeah we we actually want to have that consumer experience something very unique very remarkable.
Our dressing rooms are really cool because a woman can go and -- -- play around music.
Hang out have a good time we -- bring your iPod in and play your music and they have video of the store anything you wanna do you can do more importantly as you look the world's deleveraging you know.
We all want to get great value great prices great feeling great attitude so we're really fortunate that we actually source globally around the world.
We bring in the course whimsical product product and makes a lamp products to make you happy.
And we're really excited about it so what -- waiting in line to get and that look at this and that's the logo C wonder.
And -- and I look at this and I say yeah haven't been scared but I want people to know you didn't come from money he came from humble beginnings.
PI came from recently humbled to be to be honest I -- outside of Philadelphia was last in my class which I'm proud to say.
Never was.
-- was a great student actually went gets -- colleague -- got in because I was at a decent athlete.
And actually you know I I knew that I had to find a different way to start -- business -- college selling -- going college campuses so in the -- he would sell what you have sweaters -- grant's -- a matter of fact which we'll bring you back here where were you getting -- -- how -- we're rechargeable as the market -- you know how to do that.
I actually not a guy that was at a sweater factory open and not North Carolina and we actually bought this letters we bought twenty government went around the dorms at night.
We actually said the growth -- -- can have a date -- may be some -- sweater and actually they all want to have a date.
-- we actually sold since letters but we had a team of people and then we put an ad actually and the Glamour Magazine when it first started my business where they.
With a monogram of initials on it we got 20000 dollars in orders.
So while we -- really really fortunate my brother and I started that business and I've been fortunate.
-- -- But you made your own fortune and you expect to open twenty more of these stores at least see wonder is the name Chris -- is the brains behind at the founder and CEO of you're an inspiration to people thank you for being here.
You our estimate I don't -- I mean look at that he has got.
