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Strauss Group Chairperson Ofra Strauss weighs in on the Israeli economy and joint ventures with Pepsi and Virgin.
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Well talk about an opportunity -- -- you may not know the name the Strauss group but you know other products including -- -- massive Max Brenner chocolate.
How does the Israel based global food company dealing with rising cost market volatility.
And a weakened global economy it's just -- chairperson of for Strauss joins me now live from.
Floor of the New York Stock Exchange over -- great to see you again thank you for being on the show.
Thank you for inviting me and it.
Let's first talk about a report out this morning from Citigroup about the overall Israeli economy they are now forecasting.
-- GDP growth for 2012 for Israel is only going to be at 2%.
That is a marked down and can you react to that -- real.
Well then we're talking about growth and in today's economy it's after they've -- -- all -- -- that -- -- -- is -- Is -- economy.
Is dependent on the international economy especially -- and the US.
So when the numbers on the European continent and I'm not gonna -- a -- our economy is part of it.
One of the things that that -- eleven on the CEO of the Tel Aviv stock exchange said was that she is more concerned than anything right now about your up.
And that the economy in York is it could have a dire effect on the Israeli economy you we're just announcing have just announced.
A thirty year deal with virgin group -- Richard Branson are you concerned about this new -- for you into the European economy.
Well as -- can play at small company.
We think about innovation and yes of course we are concerned about what's going on in the world.
That's our new joint venture with very attendance at we.
Music -- did.
How to -- -- water and -- It's about really.
How do I -- at -- make water more accessible and in higher quality so -- even mean that even -- -- dollar.
Numbers -- growth you can find the way to really hit those things that people read one.
-- and economy have better economy and with a good thing.
Well Oprah's freaking accessible you have made a deal that is paid off in spades for you and that is your deal with PepsiCo to bring -- Thomas.
And at every single grocery store in the United States I mean I'm holding up some of your products here.
And Tonya over there is there is comments and every single US purchased for across the country right now.
You've really you know catapulted -- brand on a global basis how successful as the partnership been -- us.
-- Well our joint venture with.
-- -- is -- already many years.
It started and -- -- on this sort of panic and meaning summer is just an example -- -- better.
For you brought that.
Fresh -- at snack.
And they just didn't that's exactly back and a good example of what they -- when you bring something that people are activity.
Looking for which is authentic.
Different bank shares more accessible.
Almost five years ago and armor and you want it is what it's all about and -- you -- sobre.
Analysts and media office one day you'll stay up homeless and you'll -- like hamburger so it every day.
Freshness and everyone's been able.
Upfront I appreciate the -- on your part but we should also say -- -- the fifth largest coffee company.
In the world you've been striking deals in -- -- got a Chinese partnership.
Going now what's next.
Well I yeah and looking about what really what's gone on how in the world.
And that's funding it is worrying.
And mandating businesses in China in the UK and the US.
-- on the one.
May be at spreading the risk are -- why is maybe it's actually making it more risky and so I think that.
Am I would say that in the next ten years will make those businesses happen there and you.
I'm -- just -- -- -- in the past seven years.
I'm at -- we'll continue to do what we know that is how to work with great partners.
And -- and it it's a guest in different benefits and just to continue to produce our products.
And act as -- that modest way I believe that's how they will get back.
Looking forward just to seeing what you have to offer in 2012 up risk -- Strauss -- CEO thanks -- thank.
