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NASCAR CEO Talks Business

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  • Description

    NASCAR CEO Brian France reflects on the racing season and plans for sponsorship deals for next season.

  • Duration 5:10
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It was a Hollywood and today Tony Stewart taking -- his third NASCAR championship at Sunday's finale and -- instead Florida.

A monumental battle between store and call -- words that came down to the last laugh.

Of the last race of the year yesterday I had the chance to sit down with mister Stuart.

Talk to -- about the race of a life time but today what about the business impact of that fight to the Finnish prime Francis Lear chairman and CEO.

Of NASCAR front is could be to you being here thank you so much for common man oh it's great always could be -- -- thanks again first and foremost.

If PN had its best ratings ever for that race for a NASCAR event tenant -- million people watched Tony take the checkered flag.

You read Tony talking smack it was like Ali vs -- with Carl Edwards how do you take all of that.

And keep the momentum going and keep it up to the start of the season at the Daytona 500.

Well we'll start next week when do out to Las Vegas and we'll celebrate Tony's championship.

It just energizes.

Any sporting event when you go out so strong as we did and it -- you know a lot of people are saying that was the greatest moment.

The -- history.

I said -- yesterday I think it probably is and I think.

The way they did it those incredible performances will take -- all in the Daytona and they get next you're going just fine.

What do you do you gonna have been may be detained and interviews have I wouldn't you like what specifically can you do as a sport between now and December in January and generally anywhere well I think.

-- should warm us everybody needs a little bit of a break to I mean that -- we have the longest season sports.

I'm sure they're gonna go do some things but -- testing will fire back up teams will.

Will make some changes -- -- personnel.

Different different companies are coming into the sport we held our first Green summit in Miami saw a lot of technology companies.

That normally wouldn't be focused on NASCAR taken a hard look at our or environmental and -- impact.

And so we've got a lot of positive energy going everywhere in the sport.

Positive energy but the -- in attendance has improved ratings have improved but the one area where you're still struggling and still bleeding is in the sponsorships and I'm talking about.

UPS pulling back at -- Crown Royal leaving NASCAR altogether read bolt shut down its two car team what are you doing to stem the bleeding and stop that.

Well we've also had a couple of these companies -- -- as I said Quicken Loans is compliant with Stewart -- Right was -- loss and we've had a lot of renewals to it's not uncommon to have.

Companies pull back -- We're take up a breather we've got sold me -- more corporate.

The fortune 500 companies that market what does that any other sport.

But obviously there's an impact -- it on the macro economy that we feel.

Probably greater than anyone and that's why we're.

Doing things like having -- Green summit.

-- -- -- -- With the biofuel ethanol more relevant to technology companies that's the mission we're on attract new companies -- the value NASCAR.

What about the spectrum spread is the sponsor of the top tier racing series of people and no one -- -- Nationwide Series truck series.

But sprint is the sponsor its contract is up at the end twenty are -- -- right.

How close do you do re signing them you know what I'm really good discussions and my expectation.

It is it will feel consultant together they -- -- return we want to return so I'm a mom optimistic.

What do of one lot while wanna ask -- -- -- question.

One of them -- one of the troubles I have called a trouble spot in the last year would be.

The two car draft the tandem racing that we saw at the super speed right at Daytona and Talladega out what changes -- make to the car.

To maybe stop that we're about a lot of changes and.

We don't typically cure for that style operation.

We want to roll the clock back to traditional Daytona and Talladega.

Racist and we will we will accomplish out one way or the other protested.

A last week on that they'll be some.

-- things that will work on and in the end we'll get racing back.

Just like he used to be that they Tony Antonio and one last thing -- used to be people fight -- -- Allison Brothers and Caylee -- high that they town is one -- one of the most famous as.

Or what are about -- the drivers.

Duke it out how that might dole on down to Atlanta -- I'm serious let them fight when they're not in the car read -- Manhattan having them which you saw over and over again this year.

Yeah -- point the finger Brian Vickers 11 and foremost.

-- people on the track to extract revenge which is seriously dangerous and possibly deadly -- fight when they're not -- the -- well look.

We're we're we're we're we're we're boxing a league world loan promoters were sick.

Point taken but we do -- and we will step in if if we think it's -- it is a contact sport is going to be contact out there especially on the short traction.

In the mile tracks but but point taken that we're gonna -- that's what we did that we make sure that doesn't get out of control that it -- real effective.

Well it was incredible watching what was going on on the track and I mean just -- share ranks in the share Bryant's great good to be back thank thank you so much Brian France the CEO of NASA.

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