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Organic baby food company Happy Baby has taken off and CEO Shazi Visram couldn’t be more excited about the startup's fast rise
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In two -- 931 year old son did -- -- was just starting her organic baby food company happy baby.
Which had been inspired by -- friend who was looking for a healthy alternative to traditional baby food.
Three years later happy baby which now goes by happy family -- our products for all ages.
Has taken off the company has grown almost 2000%.
Since it started with the revenue surpassing the thirteen million dollars in 2010.
-- -- herself who was recently named Ernst and young's New York entrepreneur of the year for 2011.
Is in studio to give us an update on all her incredible success.
-- it's so great to see you happen to be here thank you the thing that changed the most of course since the last time we spoke.
You had started this company because you saw a need that your friend -- And it today you now have a -- behavior -- is that true.
Yes I have a sentencing saying he -- two years cells and he continues to be an incredible inspiration in terms of product development and also just making sure that we run this business and -- -- it leads the world a better place for him some of these awesome.
So another development has come a long way so initially when -- that it is happy beat me.
Now aren't happy family can you tell me a little bit about -- the progress we've made it yeah until and we launched happy baby it was under -- line -- baby food which is incredible and it was it's a beautiful lion and it.
It's really actually meant to replicate.
The homemade process so it's as close to -- -- -- you can can't.
And this since then we've been on expanding into the -- shelf especially with the -- by attic serial.
And that's called happy bellies than -- wants happy -- amendment -- are happy of these which are organic yogurt snacks.
And we just expanded so much using happy -- platform.
That we realize happy is a wonderful platform.
For health and wellness for today's young family and we've since expanded our -- has to be -- our brand to be known as happy family.
And really happy time and now applicants were you nervous at all that you're getting away from here from your initial focus.
I'm not really you know the dream is that every baby deserves to be happy -- and moms really are looking for things -- to make them feel good about what they're doing for their children.
And you can go out there and spend a thousand dollars on a stroller and hundred dot hundred dollars on a pair she is that your -- will grow out of -- three or four.
Weeks and you know.
There's still this great great immense need to give our children something that can actually change their growing bodies forever and leave a lasting impression terms of their health and wellness.
And really their happiness can -- Yeah I think being a mother really informs -- product development process.
So for instance you know -- that -- my pediatrician and and it he'll tell me that.
The vast majority of the children in his practice.
Are actually vitamin.
And so there there are a lot of things that are fresh in -- -- the market in terms of science and in terms of a lot of the medical studies.
And we as a small company who actually care can be really nimble and adjust our products accordingly and when we initially spoke you had just gotten into whole foods.
I'm assuming that you're not distributed in a few more stores than just whole foods we are we've grown kind of exponentially honestly.
We're probably in about 141000 stores roundtree.
And and yeah our global -- -- global.
Did you expect so much success so quickly about.
You know we've worked with us for so long can remember making baby -- -- in 2003.
And having big dreams saying I was in news that this was meaningful and I had to follow my heart in this venture.
And we've had so many ups and downs in so many obstacles that I can even Begin to tell you.
But -- knew that that.
That we happening special and it would take off and in the last two years it really has so with all the obstacles what what have you learned in the last three years.
Well.
I guess one of the big things have learned is not for -- as a person as that obstacles -- life are really and are really opportunities to get creative and shine and think of a new -- do something which ends up being better for you and the business.
And you have also learned that ideas have power and you know it's really important to take that first step.
Because when you -- in your -- in your passionate about something so much and the rest comes.
But just that passion and that excitement around an idea that you believe in is really worth exploring because you can make it happen what's the plan for the future.
Well -- continued expansion with a really truly incredible happy products.
So you'll feel a lot more from last we just launched a line its super movies with super brains and super -- so we're -- -- I'm into additional categories as well and I'm really just more more of the same which is more the best for our children.
And does your baby give you so much inspiration and on how to continue to improve the brand.
He really does and in my a partner Jessica has us -- legal and then my -- -- who is just.
They happy -- baby.
Is such an inspiration because you have this -- low ball of energy around.
All is inspiring you to do what's right and to make the decisions that are not only.
Fiscally right her business but socially responsible and that's really who we are and I feel like that and that you know.
Moms -- Chile have a lot of power to make the world a better place and you know we're doing it -- through business and my being moms have the same time -- yes absolutely he's just an inspiration.
-- -- so great to see you thank you so much for coming and I -- you so much.
