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FOXBusiness.com's Kate Rogers on how and why small businesses need to get in on the video marketing game.
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And welcome back I'm Patti -- brown and let's talk now about your small business if you have one.
And how can you make it standout from the -- well maybe I -- levels viral videos.
Sounds crazy but you know what it's working for a lot of companies and Kate Rogers of foxbusiness.com.
Has more advice on that hi Kate hi how are you.
Us so.
These videos are helping some companies to stand out online they are because small business owners off.
-- rubble to compete in the advertising arena with their larger corporate counterparts.
They don't have those big advertising budgets like those giants Wal-Mart target any of those big box retailers.
They're gonna have those dynamite at ads and small business owners just don't have them -- one way that they can start to compete.
And hopefully.
Bring themselves up to speed is by creating these viral videos that we see on YouTube and the -- all over the web so these can be done on your home with your own equipment even if you have an iPhone cellphone camera.
Actual video camera around -- -- anything like that and it doesn't matter -- it's just cheaply may have because people aren't expecting something that's super high quality they're just wanting something I want -- -- -- And touch them in a way that.
It's much easier said than done I mean let's -- absolutely YouTube there are millions of videos how do you get -- to be one that people are clicking on yes agreed so we have a formula here and so that the first thing that these business owners need to do is to find your audience figure out who you're speaking to -- speaking to young kids.
Teens adults and one to figure app we wanna speak to -- Then figure out what your message is going to be usually videos that stand out are those that are find me entertaining or something that's inspirational -- -- So you have to think year out what type of story you wanna tell and from there attached that to your business -- to what ever -- you're -- servicers telling.
And hopefully prompt people to share.
You know -- you see trying music jacking yes does that -- new jacking so that's one way to really.
Get out ahead of the curve let's say a big event is coming up that you know is going to happen new iPhone is getting released trying get.
In on that story saying you come -- Google -- -- search and the EU.
Become -- news item that people want to share because you're part of that big story.
Little business is getting taxes bigger news item one way to get your your video hopefully going viral and outline your story.
Outlying years are still likely -- if you -- you a funny story an inspirational story.
Actually sit there and write out what you're going to tell because if you have that organize it'll be so much easier to pick up the camera and start -- And I -- and very importantly need to include a call to action in the video.
So if someone.
Is watching this video there really finding an entertaining in it.
They're planning on sharing it but it doesn't say.
Visit our website or use this coupon actually come to ArcelorMittal and at the end of the day it's just the funny video -- it's just an inspirational video where does that tell you to actually use their products or services right it's got to get you to click through there store yes online order coupon like he said.
Asked viewers to share -- and this is important right you wanna get that link emailed around -- your friends -- it should be because they can enjoy it but at the end of video they can just click back exit the top of the screen and not remember to share with anyone in an all your -- -- is -- appearing in south -- wanna remembered asking to share then also make it very easy for them to share so he -- site like YouTube.
Or you can actually even include prompts at the end of this -- shares on FaceBook Twitter -- make it that much easier for them one click away and to share this video may then.
-- -- -- Get -- -- that in share with their family and friends and a get the word out about your business I think though that can get a noxious you know -- somebody who has a FaceBook -- pay people over sharing -- -- -- look for people who have a lot of bands so that they can get most on bail eyeballs and they'll just you know especially hit up a celebrity site because there are open and anybody can -- -- -- -- this this ad.
And it has nothing to do with the personal whatever trend -- than its -- you can reported as spam but he a lot of -- people right in.
Hey -- is doing on this page yet how eat a lot of B as a business owner -- -- -- content around their but once you share with people.
You really aren't in control of where they policy -- -- all you can do do responsible for your own business and be sure that you're sharing it with the proper audience and getting your message out there.
One more thing to include is that not every video's going to go viral for any person -- me.
A great viral video experts that we spoke to a duck tape marketing in another on small business -- actually in Australia he told me.
That for every -- -- video they probably mean a million.
Failures on the open.
While that's probably high yeah.
Let us dissident drive home the point that they've tried and tried and tried and failed so not -- long do you want it to be -- I.
Viewers actually lose.
-- and that's I think the culture of the web even with writing you wanna make something too long.
So I wouldn't really go over two minutes probably some express a short advertisement for them to look at -- right and if you want to have more of this information Kate Rogers has this piece.
On Fox News business foxbusiness.com.
Right now -- it is how -- why your business should go viral.
And down marketing surveillance shows how to create one yet thank you so much -- right isn't going.
