You're watching...
Target Executive V.P. of Merchandising Kathee Tesija on efforts to strengthen the store’s website going into the holiday season and maintaining a br...
Also in this playlist...
Auto-advance: ON
Auto-advance
This transcript is automatically generated
Target shares at closing lower today despite better than expected for earnings for the third quarter.
Recovering such a -- on the retail.
The EM out target -- pedal eighties and -- Minneapolis with a 25 year veteran of the company who oversees all of targets.
Merchandising and it's all part of our special American icon series -- -- Dave thanks so much that's exactly right we talked to.
CEO Greg -- hop he says he remembers hiring caddies as CF 46 years ago walk me through -- executive vice president merchandising and so.
I you weren't charged everything we see in -- like hot lines like this one Gwen Stefani had I am separate target from that the competition that would get you had.
Absolutely you know target has everything guests want and need so things like food which we just talked about and also I'm designer products like -- -- -- so we really.
Have everything in a one stop shop for our that's not that's set us apart how about localize and I see some not Minnesota Vikings right up there -- absolutely a huge part of our.
I'm strategy other some obvious things like sports teams but then there's a lot of things that we do that are probably less obvious.
But right for our -- and so we look at sales trends for -- for print and pattern sizing all kinds of things to make the assortment -- each store.
-- I have to ask you about the website churn out we know that some of the executives have.
-- including the top guy at that the website because the website has crashed several times.
You Black Friday coming up we do what -- -- -- -- Euro rate basically -- -- this -- -- now yes you know long Wayne national.
We have been working.
Nonstop to make sure that this experience on Black Friday and throughout the holiday season is a great one for our gas.
That's what they expect to target that's what we stand for is a great guest experience and you know we've learned a lot -- -- since we launched the site you dig underneath -- W -- work yeah.
A couple of years to get it from Amazon -- on with -- competitor.
So how are you going to make sure a that this is working on Black Friday and through the holiday season which is a huge part of your sales.
And B how well how -- -- the people are they are the greatest some great people ready to come to target and and make this website work -- Absolutely you know we've got a talented team in place we've invested a lot in the team as well as the technology and we will continue to do that.
Now and well into the future so there's things that we've put into place to stabilize the segments -- We feel great about our products and our pricing but I'll tell you we will continue to make improvements you know well into the future.
How are -- going to.
Would be comparable sizzle to your competition if someone offers something for last YouTube guaranteed prices are how to get it comes -- Right well first -- I'll tell you we -- thousands of items every single week to make sure that we're price right every day.
And of course -- circular offers incredible values.
I'm and that traps every Sunday and last -- -- -- -- but in addition we do match prices to local adds if it's printed and I.
I didn't happens to be lower from a competitor we will match those prices.
And then our 5% rewards which -- for.
I finally -- -- -- rags are you getting hit by an additional factors and also free shipping to write out a holiday buying online yes.
What about target when you talk about designers to have any new ones coming out and what's gonna set -- apart and -- -- -- they have several stars right now some I think you should go -- I saw that you -- shopping earlier but -- you know Dana -- jury which is actually what I'm wearing beautiful gifts for the holiday season.
Napoleon -- I'm sorry Al -- Ron Paul has a lot of cats that are really.
You know darling very fashion forward and popular.
And of course -- you can mini which you mentioned that at the beginning right -- focused on our youngest guests on newborn infant toddler tween girls.
Really fashion forward you know Glenn was inspired by apparel and in Japan.
And couldn't I didn't the United States a lot of fun -- that a lot of if I only talks with CEO he said 26 years going members hiring you.
This type of place that you're going to stay on that people are gonna stay on.
An extended period go anywhere because unless some of the other executives at last -- they've been here for awhile well let me tell you I -- nice weight and your child is to get this Internet up and running you know we have a great team I'm really confident in our team in one of the things that's great about target is just how well we worked together.
It's very collaborative whether it's the -- teamwork the headquarters team.
We are really prepared for this holiday season and it's it's fun place to these are you confident.
That the Internet is going to work I am confident yes we've invested a lot over the past several months and I am confident right come off.
Unlike you I have the power to I don't know he was surpassed your sales and -- Cathy just yet thank you so much for joining us on the Fox Business Network as we covered.
The American icon inside and out at target.
Not great job cause I know you're -- that it had to telling target you look great -- action that.
That they can bring in at the price today -- -- I.
