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A premiums -- investors are thinking well our next guest made his career in advertising will wanted to give back.
Specifically to veterans last year he traded -- five -- -- company and here to tell us more as the president and founder of five point snacks Alan -- I -- you literally just jumped off the float and we have footage of your -- here on the veterans day up parades and -- from Fifth Avenue elevated there it is right there.
Reflect Soledad tumbled about their product here first of all what was the inspiration.
Inspiration was really nine elevenths my mean it -- it became a little after that but 9/11 was you know we turned this into an all hands on deck nation.
And and people raise their hand wanted to serve and I'm serving in the way I know -- Why salty snacks -- that you chips and popcorn.
And the what -- you -- these are the that delegates she goes GI crunch is GI so much as you guys I'm gonna get very familiar with those in about five minute I know you'll enjoy a -- each of the big each of the five products we have -- -- one of the five branches of the North America.
And we wanted to do something that was you know kind of fun and uplifting it's it's -- -- serving the country is that is a tough business.
And these -- out of the men and women of of the military you know out there and they put their lives on the line and this is a little you know kind of diversion from that and it's not just in the nomenclature -- you are it did donating money and you hope to donate even more money once you become profit.
That's right we're we're.
Right now would donating cents per bag so one to three cents depending on the size of the bad.
Is donated because we're not profitable when we hit profitability year three years so were planning to -- than 11%.
A profits will -- will be donated to veterans is its first specific organization right now we're working with veterans data -- -- young organization that is coming up -- -- -- sees itself as -- united way of veterans organizations.
They're 60000 veterans organizations out there so.
We were working with them but we see ourselves ultimately branching out from there.
Allen earlier in the show we -- Jeff Flock talking about veterans coming back having a hard time finding jobs again work with them in that area as well.
Yeah that's in fact I hope that's the bigger story and I'd like to think that we will be employing -- we we've set a goal for a -- five years -- that up.
Five years fifty veterans -- and that we like to have that many employed -- saw an employment story that's that's the real issue right now.
And to be able to bring them in is what we're trying to do we're we're we're actually looking for our first one now.
Now back to the business side -- -- BJ's wholesale right now you're -- we read here in New York that she's pharmacy for those who aren't aren't -- -- -- with that.
Our agility in the Wal-Mart is well outside of the -- is that -- taken a brand new products and in the on Wal-Mart shelves.
-- top five minutes you know it's a big challenge we see ourselves some Wal-Mart and the clubs stores the larger.
You know Costco and as as really the opportunity these are companies that are doing they want to do the right thing they wanna get back they wanted they support veterans Wal-Mart is a big supporter so I'm hoping -- They'll take kindly to us -- Little have a couple seconds but I wanted to make sure we talked about the product itself because he toll during the -- very important that it tastes good.
And it's a high quality -- absolutely we we spent six months finding the right co -- the ratings are manufacturer.
Who could do five good -- -- great products and we are holed up I mean that she's crunches that you're gonna enjoy we hold those up against she goes any day blindly and I think you'll like you'll find in the you have great.
Great states that go to break cannot -- -- that she's trying to she's there down -- thank you so much good to see it thank you very moderate because we appreciate the words you're dealing largely.
Okay today is veterans days we're talking about that means Thanksgiving right on the corner.
-- big meal -- cost him more money this year what do you think the classic Thanksgiving.
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