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Author Mark Stevens discusses how the storied school and football program is impacted by sex-abuse scandal.
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While the -- -- football program obviously brings in tens of millions of dollars of profits for values a team at 99 million dollars.
So -- -- find a way to reestablish that valuable brand or is it permanently ruined joining us now is Mark Stevens author of of the the book look.
Your company sucks you know mark when I'm here -- I -- I don't do excited and yeah.
If you know you know I've done a lot of work here that this -- -- it would we talk about the financial success of it of this -- -- Penn -- -- it was built on.
The establishment of what what they call the grants.
Experiment by Joseph -- when he came in in 1966.
He talked about success with the -- which became -- -- -- state way.
Great graduation records you know never had a violation -- -- is the only public school with a major athletic.
Conference that didn't have a violation -- since NCAA has been going to record some.
1953.
Ultimately squeaky clean.
Can -- get that back.
It's a it's a profound issue be on this important issue you you guys are talking about it's it's really profound issue because.
In our lifetimes is hard to imagine somebody who's been in the public spotlight for four generations and more who's been -- -- And who we we all want some thing and somebody to believe it.
And we lose that fact that we lose -- to believe -- it it's a question thing.
It's that it's it that they may place out of the monopoly Saturday I don't think that's what really matters -- person think they shouldn't place Saturday.
That there's no easy fix this from a marketing standpoint is -- and only -- a marketing issue.
When people disappointed in in the in the someone who is -- achieves an iconic spiritual.
Position.
It's like Billy Graham you know in sports it's like if you knew you knew you expect something so high that the -- -- so deflating.
And and the truth is in marketing you can come have all kinds of people come on and talked about how they can.
Revive their team and all -- and forever is a very long term so.
Who knows what can happen.
But you cannot -- market CIA or -- area along market sin.
When children are involved in sexual abuse you cannot marketed -- under -- had tons of marketing people who will tell you about how they're gonna do -- what they're gonna do -- blah -- It ain't gonna work we're not because we're talking about rehabilitating.
A Tiger Woods' image for instance this is much more I was -- -- -- -- two weeks and you compared Paterno.
What about those famous for three weeks what about this.
I didn't live for ever but about Michael Jackson sort of a similar since it set of circumstances.
You know Michael Jackson was never never -- all right you know this is in highest president refer you -- right he was in Everett -- -- -- access -- and -- -- never recovered after that you know it's just.
There's no easy solutions I think that what will happen ultimately.
Is it the team goes on and has another winning season.
We will Begin to forget.
But that Sheen of -- -- and if they're gonna have to back off winning and winning season I mean really we that's -- wasn't as a country.
That that's all it takes it from Penn State may be to have a good couple that seasons well not now not right now for long time is going to be Penn State the place where.
Kids will rape and showers.
But all of the -- lawsuits keep this on the radar screen you know what I picked up this -- -- don't out of decade lawsuits -- yeah that's right we'll eventually gonna reader.
I hope better than anybody review how quick -- news cycle as we move on to the next absolutely right now.
That but the truth is and it would that they just an occupying everybody in the last few weeks is is Herman Cain.
To -- whether he would every that are not.
He's been -- to two weeks.
This Bill Clinton was famous for a year we -- we get things going on Arkansas.
Paternalism than usual case proceeding you don't have the likes forcibly aren't I don't know.
He believed the academic had a superiority of his -- as well as you would've thought that Paterno heard about this right he what do got a baseball bat.
And -- somebody because here.
Should school had brought the whole state police said.
About the governor but that -- -- -- when he did not do it and I -- lives of our despair and that's just one -- that's right as you are not that mark Mark -- thank you very much you wanna point out the --
