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Women Making a Big Splash in Web Technology

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    Take The Interview CEO Danielle Weinblatt and Havetohave Co-Founders Kimberly Skelton and Carla Holtze on women becoming more accountable in the tech...

  • Duration 5:29
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Meg Whitman Virginia -- -- Ursula Burns these -- -- making big inroads in the technology sector but with -- three females and CEO positions at fortune 500 tech firms.

-- text glass ceiling really been broken well joining me now -- -- -- making a big splash in the online segment car halt.

And -- -- Skelton the co founders of have to have dot com and Danielle one block to the right she's the founder and CEO take interview dot com.

These are both web startups ladies welcome.

-- hand Daniel let me start with you a lot of people have been saying that because of Meg Whitman in Ursula Burns.

Being these these new with women in leadership positions that women that the -- -- lingle is being broken -- that's true overall -- in technology.

I think they're definitely opportunities for women now that where there weren't before.

I think it's fairly easy to start a company now it is -- I've seen many more women doing it obviously including its lovely lady is have to -- Kimberly let me take this to you because we were doing some research my team was looking at.

That the big technology companies how many women executives were in the big firms and these are the names that you know take a look at as I wanna get your reaction here.

At Microsoft is up there's out of a 125 executives thirteen are actually women.

If you take a look at IBM and Hewlett-Packard three women Dell has one apple.

Doesn't have any and all -- -- you would all when you really look at the full breakdown of it.

You know actually we were we were talking about that as well and I think it goes eight I think it comes from.

The fact that were we were all growing up computers were relatively new.

And there weren't as many women who were interested in going into that field and you know taking computer science classes but not now there's so much more of that but I think at the executive level.

Those people would have had to really grow up with an interest -- -- -- -- my question do you is is you know what -- you in the cable is -- the how did you feel so confident now to start up.

The website in an environment especially in retail.

Well there is concerned about the consumer why now for -- Why now it was the right time I was graduating from business school of Kimberly.

And I had always wanted to start a business and for me it was the next step in my career that I can go.

And really you know taken ownership and really start something that I thought was going to revolutionize.

Commerce.

Parrot but let me also talked today an elegant about the issue of funding big thing you need money to start up -- company's everybody needs money to get going about it how they do it I was looking at.

That the third quarter for 2011 for VC funding it's actually down it was -- was about reading half billion just for overall in the now it's one point seven billion but actually you've raised about a million dollars he actually on your way how tough was -- for it to happen today.

Well it wasn't as tough as I anticipated because we had a real product solving a real problem.

And so in the whole concept was related to jobs it was a real problem today you know often you know in the first few minutes -- -- some -- that there are no for your organization.

That you have to interview them for half an hour to an hour to basically our platform solves that problem by allowing candidate's record these automated that your responses that employers can review at their convenience -- people data.

-- got it investors got it and so it was it was an easy business to explain the real market.

That's interesting -- easy business and explains back in 19991998.

If you had a business that you couldn't explain.

-- people -- -- -- five billion dollars but that was then this is now.

Chronic gambling you're actually getting into retail.

Now when when you look at we -- looking and it analyzing how much funding has gone into retail businesses -- -- technology that also.

Has decreased substantially.

From like 350 million dollars in deals now to 272 million dollars deals and that's from 1995.

To now.

Do you feel the pressure.

To build the business based on the fact that there's less money around now I think there's.

More focus on us creating a really you know profitable business and it self.

And showing that we can make revenue and we can do -- ourselves you know before we get the big funding.

And we're very focused on creating a solution for retailers that actually drives transactions and drive sales to them and I think that's very important to do especially in this and.

I'm the so Kimberly competitive space I mean you're very aware that there's lots of you know -- -- sites out there how do you make yourself different.

-- have to have it is a is a social commerce platform that designed to.

Help people save the products they want from any retailer across the web it's a real utility to help people while they shop.

And I think said that differentiates us because.

We solve a real problem one thing before LA -- -- take this to if you look at the fortune 500 companies overall only sixteen.

Are led by women and then if you look at start -- out there right now only 4%.

Are led by women that surprise -- that's assistant.

Now it doesn't surprise me I mean it's tough to run -- company it's tough to start -- there are a lot of ups and downs and a lot of trade offs.

That everyone has to -- but in particular women and you look at the stats 65% of startups are actually created by people thirty and over.

This are those years -- wouldn't have to think about creating family is -- and having a personal life.

And not all women are willing to is you know sacrifice some of that to be in the office hundred hours a week to go out there to raise the capital.

So it doesn't surprise me at all that the numbers there's a discrepancy.

Ladies -- change in the face of technology great to have you all Alicia thank you and -- confidently -- great to meet all.