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Quicken Loans making a big money commitment to NASCAR -- -- sponsorship deal with Stewart Haas racing.
That included big primary sponsor of Ryan and -- -- 39 car for nine races next season.
The country's largest online retail lend are already made its debut on the car over the weekend.
Texas joining me now is quick and -- president chief marketing officer Dave Warner.
Why NASCAR now and more importantly -- Stewart Haas racing for -- lines.
And good morning Jagan -- for having me on.
You know work cited about NASCAR were really excited about Stewart -- I think NASCAR right now because.
It has one of the most loyal fan -- is out there and so will we looked at.
The seventy plus million people following NASCAR.
And with -- to the opportunity to partner with one of the best racing teams out there we think the best racing team out there.
Now Ryan Newman and Tony Stewart.
It just that it was just a great deal that made a lot of sense that we we pulled the trigger and did it.
I know you looked at a number of teams and I know you did a lot of restarts on the sport we expect to get out of the sponsorship.
Well you know we yet we spent and nearly six months looking in a variety sports in a variety of teams.
And when we looked at this sponsorship.
And we looked at Stewart -- and their ability.
To do a variety of things with us on television on radio on line we think weekend.
Really reach a different audience that Quicken Loans hasn't had the opportunity to reach yet.
-- get a -- is that something you do every single day so reaching a loyal fan base of loyal client base.
That will remember.
Quicken Loans when the time is right for them to do -- refinance or purchase a home.
They got give us a call or go online now and that's what we're looking forward so really think this is going to be way for us to bring value to our clients.
Right now whether the getting a mortgage or not we want to bring value all the time and we think we can do it through this partnership.
On the car over the weekend on the 39 car you were promoting the carrier classic coming up.
On Friday -- game it's -- it's the first game -- -- -- basketball -- college basketball season between UNC and Michigan State.
-- tell me why you decided to do that.
Well we're proud to be the the lead sponsor for the Quicken Loans carrier classic out there in San Diego.
You know we've got.
Part of our company down in North Carolina and there are big fans of UNC of course we're here Detroit Michigan we've got over -- are over 3000 people working in Detroit.
A lot of Michigan State fans so that made a lot of sense.
And what largest VA lenders in America we we've helped close to 20000.
Veterans or -- service men and women and so we wanted to sponsor something.
That help to bring -- significance to veterans day in the carrier classic does that'll be on.
On veterans day and on November 11 and so.
Well we saw the opportunity to build a special car.
In had a race down there in Texas and help bring -- awareness to veterans day.
It seem like a perfect -- kind of fit in Ryan was excited about it so we did it did you get the -- today -- down in Texas.
I didn't make it to the race I was down at Stewart -- just a few days earlier meeting with Tony Ryan we -- -- -- team members down there and undertake they had a blast they loved it.
We were emailing constantly especially at the end there when riots that -- -- the lead for awhile that was exciting.
But you did you could have -- -- -- -- land with mister Stuart you could've been a victim landed in -- of -- rise.
I know I was.
I thought that was their cheering I thought you tweeting I was cheering for my kids were going -- that we were having a party at the far household yes celebrating love.
Own and yelling like crisis the president today it was great to talk -- you.
You're you're welcome back anytime today about a lot thank you very much have a great and now that's what this weekend to with the carrier classic tape partner.
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