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Prison number and noble is jumping -- -- tablet war await today's launch of the net have -- just in time for the holidays a device will go -- it snow with Apple's iPad and me Amazon's Kindle fire.
Joining us now what they closer look at the note continue -- tablet he actually had here's Jamie.
I know need -- digital products president for Barnes & Noble Jamie thank you so much for making attract from the big splashy events or our CBS today.
What can we expect in this new -- tablet.
Well really brings the best of the reading experience in the best in HD entertainment together in one tablet.
It's incredibly portable its light at fourteen point one -- is an amazing screens that movies look great -- what brave.
And I'll just yeah hold it up here so that folks can -- -- this is you know showing you all the content that you have on this device you have.
Kids' books magazines.
All integrated on the device.
And and there's and funny videos interactive when you're watching a magazine and things like that so it's really great experience.
-- so all all the sort of that buzz about this has been about giving the Amazon.
Fire Kindle fire a good run for its money but it is priced higher at fifty dollars more -- then it then -- Kindle fire.
What are the differences when you get within -- -- can't get anywhere else.
You know we really innovating and built this category with no collar which we launched a year ago.
And now there's a lot of differences between this the Kindle fire first it has a better display even the Kindle fire this as a fully laminated just my second and says twice the speed so twice the -- Has twice the memory -- -- expandable memory card slot.
On the Kindle fire only has six gigabytes of internal memory with no ability to expand it which is woefully inadequate.
In addition you get free in store support so when you come -- -- -- you have a questions there's 40000 people willing to help you out that's a great advantage for customers looking to buy.
One on 19 interaction that's absolutely a big -- there.
You -- this category your company built the category of the e-book president's.
Two years ago from 0% market share to 27%.
When most people used to think about Barnes & Noble they thought about a bookstore you're changing.
What is in -- sort of but ethos of Barnes & Noble how much is digital part of it.
Do as a huge part of that in fact it's the fastest growing part of our business.
It went from zero to one point eight billion dollar business really in eighteen months so it's been expanding in fact our.
Our market share in digital is higher than our market share in physical box.
We've added now -- -- we have the largest collection of the top 100 magazines and newspapers out there we have an App Store so people can come in in and purchase zaps.
I'm comic books we have the best kids books collection parents can read to their kids recorded on the device and a device will actually -- back.
Mom or dad reading to the kid so there's tons of great content on there -- and I think that's why consumers of like the device they've gone to 27 for.
As a pretty well that would get me to buy one of those things from my daughter -- let's talk about the in the ecosystem however one other thing that you guys are doing.
And Amazon is doing this too is making it closed ecosystem mean you can't go out to make and I Amazon bookstore and port over.
And -- books from that store and vice Versa why are you doing -- and what is the difference between the way you're approaching it vs.
Yes it's really about the rights of the book and and the whole rights management.
We use the open standards that have existed for years now so we use the DRM so we are the most open platform that exists.
They have a very proprietary closed system.
And say you can take other.
In addition we have you know what we consider to be the best shopping experience on here's your seconds away from getting all the books you want over two and a half million bucks are available.
And you -- -- starting.
Starting today starting to think Jamie -- -- any of Barnes -- thank you very much people have their enough space -- -- -- -- thank you for giving our viewers a -- look at that banks --
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