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Our thanks so let's talk about entrepreneurs and make money in this -- because there's still a lot of people that are employed as a matter of fact well.
Nine neighbors you know 91% are still working out there -- -- is one of them founder and CEO -- notes into town because you have a huge event going on.
Tonight we do it right the around the world an eighty sips wine tasting New York's third annual were delighted to be back.
But -- -- -- intrigues me though is that in the midst of all this unemployment stuff you were somehow Eagleton fines.
You don't have eighty just different.
Well vineyards all we have not only -- Wednesday of a 150 winds that are actually going to be there to -- how many how many.
Fears is that how many brands and have presented -- thirty to 35.
So they all that also will come out -- also alludes to it it's because this isn't great.
PR I guess it's for a lot of reasons I think -- two reasons are -- the quite I think that you great business questions here the first is wire the brands coming in a second acquire the consumers come right.
When their pocketbooks are feeling pulled upon -- And I think the brands -- their for two key reasons they know that the number one influence of what -- consumers gonna buy.
-- what they tasted before.
That's the reality -- get friend -- again in front of the consumer and this is a relatively it's almost like a pop up store pop up tasting.
They can be there with 750.
People who -- self identified as one -- the easiest and showcase their -- -- by definition consumers -- interest in exploring once around the world.
And the consumers get the added benefit of weather to 75 Dollar General mission -- 125 dollar.
The IP ticket is relatively affordable way to taste as many -- as you can.
Biologically taste in relative upstart Internet threat but it means that that's the interesting -- meetings you know -- talked me cookies to me to -- -- And the one thing they say you not getting and people's -- got to get in there can't absolutely and I think given the key thing about wine is that you need to keep it cool hit on an approach one bottle notes is always strive to be that.
And so gone -- -- days where you can be.
Intimidating -- consumer it's just with -- any other product for that matter.
There's just too much choice and the resources are just too scarce but if you can make it fun and educational and entertaining and social.
-- it it sells -- sell off.
It's not gone break that personal touch me the world the Blogosphere -- via Internet is where it sat.
-- lobbyists you know it's it's out there you have tons trap -- bottle -- what you still mean that one I want absolutely you know we've been really amazed.
That notion of personal want personalization personalizing the wine experience has been a part of our mission from the beginning a -- -- But what but my whole goal and why bomblets is expanded in the last -- pretty aggressively now not just from the daily sit email newsletter that comes in your inbox.
But to be around the world -- -- event series now now one iPhone -- -- more launching later this year and and -- biggest growth channel honestly is social median based on the run from zero -- 70000 fans the last six months.
And the reason we're doing that is not just so I feel great that we have a footprint in all these places.
The because we -- talking to consumers in the channels and in the ways that they -- -- talked to and and hoping.
There where educating and entertaining them in the way that it's easy and convenient and actionable and if you give consumers information that's easy convenient actionable and oh by the way you'll make them feel stupid about a product be making film powered.
And like they know what they're talking about -- know what they like then hopefully that will help.
Relax the constraints in the pocketbook as people still have some money to spend I'm not suggesting that it's.
You know that it that things are an incredibly tight we -- -- they are but.
It's it's is it there's limited discretionary dollars but if you feel empowered and it's fun.
And it's educational and oh by the way taste good I would I would like to I'd make the bet that that's going to be a winning business strategy over.
I think you can take that across the -- spent any product these days and maybe that's the part that.
That's it did that defining difference between those that have made it through and those that haven't I've sat there and said that if you survive this -- these last couple years.
Some urgent need a little metal -- badge of honor that you should Wear because.
Even if you came out and -- make a penny still came out.
My dear friend of mine's an entrepreneur and his line is that if you came out of mean you we all came out leaner carnivores.
Hearing you you had to retool your business model given very clear about you couldn't probably had to cut or kill -- lines of business he had to make a few key target best Wii bet on email newsletter if you bet on events.
And we ban on mobile and then now we're adding in social but that's it year old millions of other things that we are Anderson -- that -- probably sounds like a lot.
This is it this is what we're gonna do -- -- artist who really really wasted.
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