Luxury Brand Expands In China
New opportunities for U.S. companies
- Duration 3:56
- Date Nov 4, 2011
New opportunities for U.S. companies
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We're gonna -- -- -- club's founder and CEO of the F -- and company -- tell us a little bit about this company and how you guys managed to evolve over into the Chinese market.
Well thank you very much.
Yes I was -- China for about the last seven or eight years in what's in this market is growing in the luxury segment going to the moon.
And we partnered up with some -- -- -- over in China that -- five star hotels with mattresses.
And they wanted to import mattresses from the US.
And they look for -- different brands and that that we we fit the bill -- a slow.
-- -- I was gonna -- anything aiming to finish -- -- and ask if the tobacco and of the company but I'd finish your thought that's.
And then they approach made open retail stores.
Which we we agree to and we're supplying them from here.
Because the the Chinese consumer -- consumer once.
Foreign made goods and normally it's not America and it's -- -- in its French.
And things like this but it's unusual but they want American made mattresses.
And them it's a premium over there so we've jumped in and have some big plans.
-- you mattresses are handmade -- each one -- is a little bit about the company itself how it started -- what makes these products stick out of the -- so much.
Okay thank you very much yet I moves in this business my entire life.
My family had a -- -- there's -- for your part of this one.
At that time they create a luxury brand called chairman wells that we had a nice run on them and I sold -- company.
Heirloom mattress which was the mattress friend -- the stars from the fifty's and -- and so on and then the most famous thing is that Nancy Reagan put the Rip Van Winkle.
-- -- in the White House when Iran was president.
So this company became available 2004.
And I jumped in I remembered you know from my many many years of -- a prestigious brand.
It was also a Southern California company like ours and I jump at the opportunity to own this company that a one time was a really a powerhouse in the luxury business.
We started kind of slow and then we in invent a new kind of a mattress a patent design we call open chamber.
The panel did explain it but basically yeah we layer in the the -- into -- open chamber and then we ever tested.
With the special will tell us.
And it it's different that are normal that litre mattress because you can feel.
The conform -- only down of the -- oil.
Springs and normally there's a barrier between you and that that -- -- -- -- inside their who were made from we caught are no drama affect.
The -- heirloom beds are all hand side stitched forty pounds of cotton we do a role ledge.
In a tough thing as well in the you know very very well made.
The new ones are more -- it more technology -- they have English down nested coils lesser premium products and side.
They have -- they have natural latex.
In the of organic cotton.
I didn't make much -- and a beautiful there -- So I guess the big question is if you are in doing so well selling them in China why not make them in China -- so many companies.
Do the reverse they go to China to make their products is -- -- think you've been less expensive for -- that.
Actually we're not we're not we're just really getting started so -- I would say we're not doing we know well yet but -- well received.
It is just I spent like -- intelligent eight years in China looking for -- you know different partners since components and whatever.
You know over there and they just there's just no way to make this match over their right now.
And even if there were the Chinese consumer puts a premium on -- that are made here or you know like they have the other ones from Sweden.