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Jennifer Schreiber, partner at FLASQ Wine, on her wine choices that are generated from grapes from California, and come in 100% American-made bottles.
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-- seven -- we got to about one and I love this notion that we can do like wine in anything other than a glass bottle.
Why not -- -- -- -- this right now she's partner and vice president.
Sales and marketing -- GT lines correct yes and you where you've created this -- -- death OK tell us about it.
Well it all originated here the idea New York City the good friend of mine called he was on running operations for a boutique hotel company.
And he said I need something that's cool that's gonna attract millennial to my new bar -- that.
Portable durable shatter -- is something we can just passed across the bar.
And something that's also very environmentally friendly so we started to -- a bunch of researched and slipped into various products.
One that we found was aluminum -- bottled in Europe for quite some time very successfully.
And we thought why is -- -- doing this here.
So while they went a different direction we said hey we're gonna do that's -- okay the first question I think any.
-- -- -- -- or by any stretch but does it change the taste of the want.
It doesn't there's a liner that's baked into it that her tax -- and natural barrier between the aluminum in the -- to protect the flavor.
Oh that's interesting.
Okay -- not what you warm warm winds are moving just picked up anyway so that doesn't bother me as much.
This is -- -- glass bottle that is half bottle it's a half bottle which I think is so hot it is.
I'm a single mother -- at a bus lines in times hate to open a bottle by myself break loved this.
The millennial the twenties to thirties you sort of make him lying half of them right because wind -- -- -- at least that's generation is what real people doing.
Well they grew up within an -- home I mean we'll -- the parents think yeah I'm right there used to.
It I mean when we went out and turned 21 and we were lucky.
Shut down a wine cooler billions farms -- -- out Friday and that was like wow we were like part of the wine world.
This generation is actually growing up going out to dinner with their parents -- -- -- -- -- that we can you got had a nice dinner ordering a nice bottle when they turn 21.
That's what they're doing what's CT -- do.
We are predominantly in flask wind that is easy -- is what we get.
So GG lines as the parent company parent name of this last line for you that's out there she meetings for today out how do you get I understand that -- -- whole foods yes we are a whole -- in the Pacific northwest and -- California and expanding rapidly that is not my area.
No but we're coming to new York and actually the whole -- it's merchant here in New York requested a meeting so.
We're hoping to break and -- -- and Arnett.
It's a great partner so.
It's kills faster rate than a glass bottom five times faster stays -- longer.
You drink it right out of a container you don't finish it at the top right back on drug back in your back may you have three different kinds alignment now right now -- we just launched in January.
Just in January.
And much you're what three lines you have we have a Murillo -- analysts at best a Chardonnay from Monterey county and -- they want which is our new hot line.
It's it's really cool because it's a blend of solving -- LeBlanc.
Being -- and mustache from Alexander valley which is an amazing winery -- and and it's pretty its freebie and sweet and I know like you had Stephanie -- right she talked about them -- on this that's going on.
And this is just it's it's the perfect wine for millennial drinkers -- and I find Chardonnay lovers.
And people trying yet saying while that is actually really -- and that's the reason usually it's honestly think run up version of our wine cooler.
It as.
-- -- Yeah I think it's millions of agitated -- -- -- quality.
My guess -- line -- these days millennial they're buying at their seventy million of them of which twenty million are still not -- drinking age.
And they are out -- very active people you know they're out hiking and biking and thrilling things in bags and they love -- But we're also playing soccer moms soccer moms -- buying up according to a whole foods and in the Pacific northwest.
This soccer moms are throwing it in diaper bags and bags and taken it out spent in the data.
It's patents and I'm not soccer mom but I love football basketball baseball dance mom you know when you're out of football game that you would love the -- I would do -- -- in New York minute.
We -- old school and you bring big bottles and you gotta put it in couple the government to -- -- -- this is she thinks.
We weren't infineon speed -- speedway this year and Sonoma and -- T park.
Because right now people are trying to decide do I wanna be -- -- wine and oftentimes the -- selections of those places are just such low quality -- Why did you first wanna drink something -- So this is actually our biggest competitor is being here we're not competing against class models I'm telling you we elect with what my son's football -- we -- -- -- plant tailgate.
This would be the best thing ever.
Consumers but it's -- -- Rhonda I think you're on to something do you think though you're insulting the wind -- connoisseurs of the world you know not traditional pork.
Bottle all that of course there at age the right of course there are those that -- don't like anything that's not in a glass bottle.
But you'll see a lot of the big -- now are embracing various forms of packaging.
Yeah 'cause this card works out there these days to break there's all different things yeah.
Like actually beginning to embrace alternative packaging because they're seeing that this is.
Getting wine to a different consumer -- expanding the wine market it's expanding its expanding wine and various places where classes only not been able to go before.
-- and -- if you drop that you -- this you can track exactly.
It's -- wine dot com is that correct yes that's LA SQ.
From which -- the name.
You know.
Just it's okay we'll last -- yeah.
And then I wish I had when my jacket and standing on the -- sidelines watching football games.
-- I think you're onto something thankful get -- in your market I really I -- you do -- that I I think.
That's the name and not a lot of people that changing giving his -- -- partner vice president sales and marketing for glass of wine for JT -- session today.
Good luck thank -- I love that you get them into the millennium it's they not about the old folks thinking whining I know it's not it's about us excellent.
Was that -- -- wanna.
Yeah -- that line and anyone who.
