The Boom for Luxury Spirits

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So not a surprise your may have hit its lowest level since march of 2009 but here's a surprise demand for luxury goods particularly.

The evil -- drink.

That hot outlook future -- I think it's probably say on jewelry.

Why not Eric you know what William Grant and sons is a producer super premium spirits like Glenn finish.

And Hendricks -- managing director Simon hunt.

I like the -- -- joins is now -- very -- this is not a tasting segment because they're gonna show you after this one as well but it's sort of I'd.

I was thinking of Tiffany's because it does seem like the high end is is sort of protected from the vagaries of the market in my right.

I think I think it's one of those things of the moment when you look at the consumer confidence you look at you know -- performance of the Dow today what we actually see -- is that it's not that great at predicting what's actually happening in the marketplace.

What we're seeing in the -- its business.

Is ready to keep things coming from consumer point of view one people are sick of being told -- -- recession.

So when -- going outlets -- traffic up involves in nightclubs -- -- and by themselves out of the recent I think that is going to be out of Yamaichi enjoy themselves and then the second thing with -- is ready and you.

Definition of value what I mean by that is previously -- was shopping very much on price.

But what we're seeing now this isn't just in -- industry was seeing a number of luxury goods industries.

Is that consumers are looking for those brands and a truly -- -- at the really have the authenticity.

And public policy to back -- up.

So for portfolio crimes like -- for a fifth generation private to still.

We've got the stories behind -- Citic.

It's the number one single malt in the world -- the most awarded single -- and so we put those two things together consumers are really driving key value out of.

OK and up on our screen you also have some of the other names that are very big but let's talk about price points how much is a bottle of lymphatic right now but I think we tells run about forty dollars.

So you're talking about how many glasses come out of on average basically.

What we recommend is that you'll just try to have about an ounce ounce and a half in the with -- without him so maybe perhaps people are splurge and on the actual drink itself.

Verses than a very fancy caviar driven type of meal right above hundred that psychology I think what we're actually saying -- -- -- continues when the going out it is attainable luxury.

So they can go out they can be -- -- Friday night with their friends and -- -- you have -- -- to -- drink and is very much attainable.

And so I think when we look at it and we try to work out what will -- is going to be doing they are looking for that value.

And I think when we get that rights and -- we have done without portfolio.

We -- the consumers do respond very well.

-- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- I think what was seen across a number of emerging markets actually is that there is a bit of a slowdown and I should've mentioned Latin America too because subsequent -- discuss absolutely among America's seeing some things but I think what we're looking at -- The US remains the single most powerful spirits market in the world.

So what went -- and as -- company is how do we -- in this market.

And the way we're doing that is -- -- -- market quite differently -- up against some big publicly listed steel companies.

And we're focusing really on three key things that we think make us for a different in the marketplace.

We've got Constellation Brands and some of the other brands that are are actually going public recently -- and you look at that you say all right how do you win.

What is aside from the US a very hot spot you pick a vast operational -- parks in Russia -- Where is a hot area for you right now.

Really frost is a business on the -- to -- we're actually performing and every single region around the world we had to look at Europe.

Even in Europe we've delivered double digit growth analysis lost to erupt top -- was up fourteen -- bottom line was up 28%.

Because we have the right portfolio -- -- meet this is changing definition of of what finally really means and let it be known that Simon is not a scotsman.

I'm not discuss -- election are starting to slip that's alright bailout illustrated a good freedom as a privately held Scottish company they do actually employable -- -- Arrest of like I'm glad you're doing well well so we would a lot of wrong track for a full record William and -- USA CEO Simon -- good to see --

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The Boom for Luxury Spirits

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