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RBC Capital Markets Media Analyst David Bank gives his outlook for the 2011 box office.
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DreamWorks.
Newest film with some -- debut with sales below estimates over the weekend that still.
They won the overall weekend tally with 34 million dollars stock right now -- down a dollar forties so what's store for the major entertainment companies.
In the fourth quarter David bank RBC capital markets media analyst joins us.
Right now.
David hi how are you sir and let's start with DreamWorks took thanks for having me on what do you think I mean it didn't they didn't just the estimates by much that right and boosted -- -- really the stock is taking ahead is -- of the story here why.
Think you know -- very few companies that are gonna rely on one or two movies to make the year because most studios are embedded in giant media conglomerates is as you well -- focus.
The parent company.
Of this network is is one of them.
I'm so DreamWorks is really dependent on the performance of one or two movies.
It had a respectable opening for shore but it was not a blow away didn't beat expectations.
Little bit of bad luck 'cause of the storm -- well.
And and so I I think that's kind of part of -- this isn't this doesn't appear to be the launch of another monster franchise I think that's what's going on.
Okay yes certainly it is as we Begin into the as we get into the up fourth quarter excuse me as we go into the holiday box office I want to take a look at but.
The top -- movies so far the year because it seems like.
This may be the biggest movies that they get us to get some big surprise over the holiday season and in the top -- obviously it was Harry Potter that cannot.
Over the summer but there was some other big company -- big -- films that came out -- -- -- viewers at home.
In particular you had at the hangover part two transformers pirates the -- -- I'll all of these films is there another big Blockbuster that's coming up for the -- -- what.
They can leave got the last twilight that's probably the biggest wild card Sherlock Holmes is coming up so those are those are the two kind of -- the biggies but for the most part the movie business is now so focused on that summer tent pole period.
-- you really do you see it basically between may first and July you know ended July it's all over like the whole movie this is almost compressed into two.
Two months the.
The next really big thing to happen I think is going to be the launch of the hunger games.
Franchise by lions -- which will happen at the end of march that's the biggest unknown the hunger games is a huge series for young adults you know for tween is.
And the lion's -- makes that movie and that's -- don't -- -- only other examples where a company can kind of be driven by one movie because it's small enough so lot of people have their eyes on -- So they're going after the twilight audience with that David you got -- this could be the next twilight and has readership.
On the books side it's been an equivalent.
You never really know right if it's gonna convert to the movies or not but it it certainly seems to have a lot of momentum behind is a vampire stuff.
The hungry and I noted no it's not it's not vampire stuff it's almost come side by Eads.
Futuristic.
But cut -- -- it.
Let me pick out any got to add your name got hurt your children Euro got every night at the -- if you're if you're sixteen years old and I'm not but if you're sixteen years old David you know what the hunger games is about about basically it's children.
Killing potential it's pretty they'll look at a very dark OK all right -- let you know -- -- bring everybody down.
Lionsgate is such and innovative marketer it does very should stuff online I've actually gone to that -- chat roulette.
And what what an add on rent an add on there where.
You think you're getting a pretty girl and sudden she turns into allude to a school and scares the heck out of India -- -- but David another quick question is is three -- -- And fizzling.
Little -- fizzling I don't know I mean I don't think it's fizzling I think work comp thing against it you know like we got an initial bombed.
It's real and a lot of movies are being mean and -- I don't think it's but what struck clumping up against the initial -- so.
I don't think we're gonna go back to not using 3-D -- I think we've gotten like the big old fits -- happen.
I did before -- paranormal activity administer Halloween in the movie actually did very well prepared not right now -- got the number one.
Slice of market share and the country -- -- hang onto it.
Well it it it.
With all due respect it almost doesn't matter because the story isn't that this was the number one movie this story is movies -- like 65 million gross domestic.
And it cost ten million dollars to make it's a remarkably.
Profitable movie and it's done phenomenally for them.
Alright David bank RBC capital markets media analyst David --
