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Young Guns: Digital Ads that Know You

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  • Description

    How a 31-year-old entrepreneur is teaching digital billboards to know what you'd like.

  • Duration 4:15
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This transcript is automatically generated

Hundreds of thousands of people -- -- a time square every -- And big business is trying to get the attention of these big crowds with their huge digital billboards but I told you that that was just the beginning.

And that these ads -- about to know you a whole lot better.

31 year old Jason Sosa a recently started immersive labs.

A company that builds -- and recognition software for digital -- When minority -- -- came out it was.

It was a revolutionary idea and I think within the last ten years -- jumped you know toward that reality and very fast -- way.

He says -- company which along with partners is rolling out its first ten digital -- this fall in new York and LA.

Can figure out your age group group characteristics.

On your faith.

We know is that anonymously that there -- either male or female if their child young adults adults -- senior.

We know they're distance from the screen we know them on time it's been looking at the screen and the number of glances at look at -- -- And based on that information we are able to look at all the ads in the inventory that that are available and we can make the decision which has been displayed that have the right moment.

He shouldn't have the software works and after breathing a sigh of relief that I was categorized as a young adults.

I started looking through the different types of ads that immediately popped up.

And as I continue to watch -- showed me how my attention time is being recorded.

And why this data is so valuable.

On the web you have a whole bunch of resources you have things that Google analytics and you have ways to measure.

The effectiveness of ads and impressions there's really nothing like that available in the the physical world.

So we're able to provide advertisers and our lives they know that my return on investment was -- -- know how many people looked at my -- So -- has already received a million dollars in funding.

-- the road getting here was not an easy one.

I grew up in west Michigan and my family were -- -- workers that came from Texas Michigan to our crops.

So my dad owned a restaurant in the hospital I was a kid and it was never really discussion of what collagen go to it was always more.

Go out -- Work hard work smart and so that's what I did and I'm basically soft rock concert and are playing new games and really.

Realized that I had to get them the the more sophisticated -- No play computer games I did you -- Nintendo.

So learn how to just use windows and then from there the whole this whole new world opened up to -- the Internet was available everything with some new.

And those really exciting the thing tac was one of the industries -- dispel the myth that you had to have a degree I think a lot of people that were successful I mean if we -- all the big names on Bill Gates Mark Zuckerberg Steve Jobs.

They've never graduate college.

But so -- who've recently sold his music content start -- Wasn't alone in his entrepreneurial pursuit.

North I got married when I was 21 and she was eighteen and we had kids pretty young so it's always been the family plus a startup and so we've kind of -- to start a family.

So we've kind of all gone through this together we've moved three times over the last year.

We've been in Boulder, Colorado we've been and west Michigan now here in New York City there's times we slept on the floor.

On the times newspaper family -- times have been doing really great times -- regret.

Though whether it was the -- that led him to change is -- around.

Or the excitement of being accepted to the incubator tech stars.

He says -- spent his family support -- his captain grounded.

I think I'm extremely.

-- He can to just have an amazing family I think having that anchor has really helped us carry through.

As premise of labs He says the two dimensional Internet screen is one day soon going to be out of that little box.

And -- you are real world.

Things -- once science fiction when the movie minority report came out.

These are now realities.

And we're seeing that this is gonna converge one more so it's not just gonna be the web on it.

And went on -- phone it's gonna be the web in the world it's gonna be the weather everywhere.

Reporting a New York.

I'm Christina Scotty.

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