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-- our only four races remain in NASCAR's chase for the cup.
Jimmy Johnson is trying to extend his fighter championship -- but from what I understand today fellas it's not looking so good -- that moment.
NASCAR -- south trying to bring in sponsorships.
Let's find out what's been done to keep NASCAR moving in a fast linked adding -- is -- chairman CEO Brian.
France agree and of -- that's -- welcome to you great to see you a good to be here.
Sponsorships He had a team owners say sponsorships are tougher to come by and they have been some 24 years tell me about what they are -- And we -- we depend on sponsorships more than any of the sport.
We have the most of it it's still though the only place you can brand right on into the game it's -- we offer.
Some unique values to companies and so we're getting some renewals we just announced.
Bank of America's coming back with us good view of -- long term renewal Kraft is coming back.
With the program in -- -- who Wal-Mart so it's tough for no doubt about it but still a great place in the best place for brands to exploit this.
There there their presence without us.
You know the good news is -- Procter & Gamble -- Anheuser-Busch clearly he's been beat.
They're still on board to just sort of reducing their overall -- rights they still believe that it works.
They're just sort of re adjusting how much they're going to spend in whole little.
It's sometimes so and there's -- -- -- do that across the board and not just with us but.
You know it in any one situation.
And they're likely to be reducing it slightly but to the extent depends on the category that we.
You know we're we're we're moving ahead with a Green economy to that -- a bio fuel would have thought American ethanol it's her inaugural year -- -- a lot of people walk them.
On that particular bio fuel now the performance of it and what it's doing for us who wants to for them so.
You know we're gonna open up we're a bit we're going to be a great validate her for new technologies and companies.
That do business in this.
And we'll be there will there -- -- -- room with these new technologies for new jobs because again I also understand that some of these teams are.
-- cars having to lay off workers in other parts of the industry.
We get you know as best as -- wide revenues come up and down.
From time to time.
But but you know on balance we've had a growth here are our attendance is -- -- viewership -- up a key demographics are up.
So it's not easy though as I say yeah but we're we're we're going along and haven't moved as much success is we -- You know one of the things -- you have to be careful of two -- you know about this because of that your family involved in the sport.
Grills verses tradition and that's something that NASA always has to deal with you stop going to Atlanta Motor Speedway twice a year.
You don't go to Rockingham anymore you don't go to do was -- it will throw anymore that was all up and -- equipment -- as we go of those tracks for decades.
But you gotta grow you chemistry challenge for you.
It's a tough balancing act for us -- you're exactly right we've got.
A partisan fan base -- likes traditional events -- when you move them when they want from California as well to Kansas City and Kentucky got a brand new event of it came from -- -- -- -- we have do some of that it's always painful but that's the balancing act we have to make right.
And how are you attracting in -- What we're doing it through you know technology being number one I think -- -- reach people within the digital media age.
It's gonna have a I think a a greater benefit to us in the other sports who were already well covered in.
Well saturated in the American sports -- We're not -- under -- -- so of these new mediums come online.
But we're gonna benefit from that and they -- have those traditions -- their own right of how to cover baseball or cover this more of that sport -- NASCAR.
So we're we're taking advantage of that.
Brian France festive Alexia thanks they -- thanks very.
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