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Brighter.com CEO Jake Winebaum on helping uninsured consumers access affordable dental care.
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Well what nine point 1% unemployment is skyrocketing coverage costs it is no surprise that the number of people covered by health and dental insurance.
Has plummeted of what might surprise you was it a new industry is taking -- to fill the gaps for the US health care system is failing one company is called.
Brighter dot com it's a service that helps uninsured consumers access affordable dental care.
And the CO the company Cape -- bomb joins me right now in case.
In particular would you you decided -- -- -- technology came from an almost a BC back up but you decided to focus on.
Dental care why dental care was -- personal -- Well it actually started that they had dinner with my in laws in those those typically turn to health -- pretty quickly in my.
My father in -- had just come back from a Dennis and he'd He had been told that He needs to have 7000 dollars -- the dental work.
And like most seniors who are on Medicare yet no dental coverage so I did a little research on the Internet form.
And I could find no information on what those crowned should cost and I also found that about 50% of the population.
Was uninsured for data which is about four times the number of people were uninsured for medical so as an entrepreneur I saw this as a real opportunity to try to help.
This group of people were spending close to 45 billion dollars a year.
-- without the benefit of any price transparency.
We're negotiating leverage help them get better -- costs.
Our read but they bitten one thing that the bid is that being I think especially when it comes to Dennis as it becomes -- basically a face to face patient to doctor.
Bargain.
I think that in the last five years you have seen many Dennis that are willing to bargain Melinda -- other prices because dental insurance does not cover.
I mean you name it crowns pieces of cat -- -- like 50% of a cavity.
Being filled so the so what happened your site actually help the consumer is -- at the bargaining table.
Or is it may be to find a better dentists that will give you a better price.
It's actually both if you think about it when you find out what -- something's gonna cost you at the -- is typically.
When you're in the dentist chair which is not a great place to negotiate with brighter we have pre negotiated.
He's -- twenty to 60% lower than what you pay is an indentured.
As an uninsured patient with 2.5 thousand dentists nationwide as a brighter member you get access to those fees.
OK let me ask you this what would requested -- the overall health care debate -- has been so intense in this country.
Some one completely repeal obamacare.
Do you do you do you like health care a lot as it's being proposed now do you think -- -- up would you like to see changes were argument that.
Well on the downside which is a part I'm focused on that the dental care system for many Americans is completely broken with 50% of people.
Having no coverage and insurance premiums being so high we really have to attack the cost side of it not necessarily just the coverage side of it.
And and that's what we try to do used to bring the groups together it works much like it costs go if you're -- member.
You get the benefit of a very large group.
And you get much lower fees they -- you going in as an individual so it's a very simple solution.
Not that addresses I think a very large problem in this and how much -- -- cost per month the average cost per month for the customer.
For your customers for an individual for an individual is less than seven dollars a month is 79 dollars a year and for family it's a 120 ninth it's much lower than what.
Let and what would dental insurance would cost you.
Brighter dot com is the website -- and brighter founders CEO Dick why Monday it take you very much shifting business model.
-- thank you.
